Agencies line up for Novartis digital task
26 Aug 2010 | by Matt Williams
' brand websites to make them more consumer-friendly. Novartis, which owns brands including Nicotinell ...
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Nicotinell set to assign POS task
04 Mar 2008 | by Ed Kemp
LONDON - Nicotinell is searching for an agency to handle its point-of-sale and direct brief....The smoking-cessation brand, which is owned by Novartis, has already approached a number of UK agencies regarding the business, for which there will be a pitch. Nicotinell is currently running a TV campaign using the strapline Lose the smoke, Keep the fire . As part of a revamped online strategy ...
Starcom MediaVest Group scoops $600m global Novartis media
20 Dec 2011 | by Mark Banham
The account, which includes over-the-counter medicines including Tixylix, Savlon and anti-smoking product Nicotinell, is worth 9m in the UK, according to Nielsen. The global account is expected to be run from Starcom MediaVest Group s London office. The Publicis-owned agency will take on the business ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
