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Nicotinell's ads intend to encourage women to use the brand to help them give up smoking.
LONDON - Cigarette replacement therapy Nicotinell is to sponsor three hours of comedy-related shows each night on UKTV-owned channel G.O.L.D. in a six-figure deal brokered by IDS and Mediaedge:cia.
LONDON - Nicotinell is searching for an agency to handle its point-of-sale and direct brief.
LONDON - Euro RSCG London has created an ambient campaign called "Have a joke, not a smoke" for Nicotinell, supporting National No Smoking Day today.
LONDON - Euro RSCG has created a new campaign for the stop smoking aid Nicotinell, with a 5-9pm sponsorship slot on UK TV called The Gag Break.
NICOTINELL
Zyma Healthcare is putting pounds 1.5 million behind a new initiative to firmly establish the gum version of Nicotinell, which helps smokers to break the habit.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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