Click 
to remove filters
Nicotinell's ads intend to encourage women to use the brand to help them give up smoking....today. To combat this deeply ingrained perception, Nicotinell has used an ad that shows an Angelina ... . Rather than trying to usurp these values, a better strategy might have been for Nicotinell to portray ... and freedom, perhaps a more powerful positioning for Nicotinell might have been as an active liberator - a ...
LONDON - Nicotinell is searching for an agency to handle its point-of-sale and direct brief....The smoking-cessation brand, which is owned by Novartis, has already approached a number of UK agencies regarding the business, for which there will be a pitch. Nicotinell is currently running a TV campaign using the strapline Lose the smoke, Keep the fire . As part of a revamped online strategy ...
Novartis, the manufacturer of brands including Nicotinell and Voltarol, has refreshed its...for painkiller Voltarol, Nicotinell will remain with Euro RSCG and Grey will handle athlete's foot product ...
Food products containing nicotine are being explored by Novartis, the company producing nicotine replacement gum and patches. Novartis nicotine replacement brand Nicotinell will this year launch a lozenge in the UK as part of a new product development drive. The new Nicotinell lozenge is already ...
CQ, Nicorette and Nicotinell brands that dominate the sector. ...
62 6 (9) Specsavers In-house/Mediaedge:CIA 59 7 (15=) Nicotinell
52 15= - Ford Fiesta Ogilvy Mather/MindShare 49 15= - Nicotinell
, ten of whom are marketers. Novartis' brands include smoking cessation product Nicotinell; antiseptic ... for Nicotinell and Lamisil AT, while the firm's media roster includes Mediaedge:cia and Carat. The company ...
(Nicorette), GlaxoSmithKline (NiQuitin CQ) and Novartis (Nicotinell). Nicorette - the first NRT brand, which ... and then Nicotinell. Pfizer bought Nicorette in 2003 with the acquisition of Pharmacia Upjohn. The brand offers ... patches, gum and lozenges. It introduced waterproof, transparent patches in 2001. Novartis' Nicotinell ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
