27 Nov 1998
NICOTINELL...NICOTINELL
The campaign set out to maintain brand awareness among London smokers
who ...
are
found every four to five metres. This made for 3,300 Nicotinell messages
in all. They reached one ...
and was supported
with various marketing initiatives.
WINNER
Title: Nicotinell
Media Agency ...
27 Sep 2006
| by Matt Boffey, Planner, Wieden & Kennedy
Nicotinell's ads intend to encourage women to use the brand to help them give up smoking....today. To combat this deeply ingrained perception, Nicotinell has used an ad
that shows an Angelina ...
. Rather than trying to usurp these values, a better strategy might have
been for Nicotinell to portray ...
and freedom, perhaps a
more powerful positioning for Nicotinell might have been as an active
liberator - a ...
04 Mar 2008
| by Ed Kemp
LONDON - Nicotinell is searching for an agency to handle its point-of-sale and direct brief....The smoking-cessation brand, which is owned by Novartis, has already approached a number of UK agencies regarding the business, for which there will be a pitch. Nicotinell is currently running a TV campaign using the strapline Lose the smoke, Keep the fire . As part of a revamped online strategy ...
01 Apr 1999
| by Richard Lord.
Nicotinell is aiming to keep would-be non-smokers on the straight and
narrow with a new web site...Nicotinell is aiming to keep would-be non-smokers on the straight and
narrow with a new web site (www.nicotinell.co.uk).
Novartis nicotine replacement therapy brand s site encourages repeat ...
in with Nicotinell s most recent ad campaign, which has
helped increase its sales by 90 per cent since it began ...
04 Feb 2009
| by Maisie McCabe
LONDON - Cigarette replacement therapy Nicotinell is to sponsor three hours of comedy-related shows...Research by Nicotinell has shown smokers most crave a cigarette between 5pm and 8pm, and it will be the exclusive broadcast sponsor between these times every evening from next Monday (9 February) until mid-June. The campaign will be called "The Gag Break" and will feature a stand-up comedian telling jokes in situations ...
04 Jan 1999
| by Richard Lord.
Nicotinell is aiming to keep would-be non-smokers on the straight and narrow with a new web site...Nicotinell is aiming to keep would-be non-smokers on the straight and narrow with a new web site (www.nicotinell.co.uk). Novartis nicotine replacement therapy brand s site encourages repeat visits ...
have a better chance of giving up and we ll sell more. The site ties in with Nicotinell s most ...
11 Mar 2009
| by Noel Bussey
" for Nicotinell, supporting National No Smoking Day today....The agency has placed stickers, designed to look like the warnings on the side of cigarette packets, on smoking sites all over London. Each one has a joke on it, such as "I've got a suit made of crispy brown leaves. It's a bit last season though", and is branded with the Nicotinell "Have a joke ...
26 Jan 2009
| by Hadassah Nymark
LONDON - Euro RSCG has created a new campaign for the stop smoking aid Nicotinell, with a 5-9pm...between programming from 5-9pm. Project Fancy a Gag? Client Pavan Chandra, Brand Manager, Nicotinell ...
28 Jun 1996
version of Nicotinell, which helps smokers to
break the habit....Zyma Healthcare is putting pounds 1.5 million behind a new initiative to
firmly establish the gum version of Nicotinell, which helps smokers to
break the habit.
Although the brand claims ...
of Nicotinell gum - available in
the original fruit and new mint flavours - which was launched last
summer ...
