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Nicotinell in six-figure sponsorship deal with UKTV

LONDON - Cigarette replacement therapy Nicotinell is to sponsor three hours of comedy-related shows...Research by Nicotinell has shown smokers most crave a cigarette between 5pm and 8pm, and it will be the exclusive broadcast sponsor between these times every evening from next Monday (9 February) until mid-June. The campaign will be called "The Gag Break" and will feature a stand-up comedian telling jokes in situations ...

ANALYSIS: Sale of the week

, as nicotine patch brand Nicotinell embarks on its annual advertising blitz. One of the main ... of Nicotinell, for a mammoth lung-cleaning drive. The pounds 150,000, three-month campaign, running until mid-March, extolls the virtues of a smoke-free existence with the helping hand of Nicotinell ...

ADWATCH: The weekly analysis of advertisement recall

62 6 (9) Specsavers In-house/Mediaedge:CIA 59 7 (15=) Nicotinell

ADWATCH: The weekly analysis of advertisement recall

52 15= - Ford Fiesta Ogilvy Mather/MindShare 49 15= - Nicotinell

Starcom MediaVest Group scoops $600m global Novartis media

The account, which includes over-the-counter medicines including Tixylix, Savlon and anti-smoking product Nicotinell, is worth 9m in the UK, according to Nielsen. The global account is expected to be run from Starcom MediaVest Group s London office. The Publicis-owned agency will take on the business ...

Mediaedge:cia wins further $200m of Novartis billings

goes on its OTC brands, which include Nicotinell, the cold treatment Tixyplus and the painkiller brand ...

Marketing Mix: I’ll name that brand in one! [BB]

champagne went to Ben Harrison of Camelot for identifying Nicotinell, while the pre-Christmas bubbles were ...

Adwatch: The weekly analysis of advertisement recall

(-) Nicotinell Euro RSCG Life, Tonic/Mediaedge:cia 44 4 (-) Halifax DLKW ...

Radiowatch: The monthly analysis of radio recall

(-) Nicotinell Euro RSCG London/Mediaedge:cia 18 16= (-) Renault Vans Publicis ...

Media News: Novartis painkiller to back ITV's The Royal

Nicotinell and antiseptic cream Savlon, spent £6.9m on advertising last year, according to Nielsen Media ...

 

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