Vimto shifts marketing spend with increased digital investment
07 Feb 2012 | by Sarah Shearman
the social network. According to Nielsen data, 81% of Vimto s media spend in 2011 was on TV, 18% on radio ...
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Record number of Americans tune in to Super Bowl
07 Feb 2012 | by Daniel Farey-Jones
According to The Nielsen Company, the Super Bowl TV audience on the NBC network history was slightly higher than last year's 111 million viewers. The size of the Super Bowl's audience has now increased for seven years in a row, with a 23% boost since 2006, when 90.7 million tuned in. The record ...
Digital growth leads Q4 outdoor revenues up 1.4%
03 Feb 2012 | by Maisie McCabe
players fared better than the more established media owners. According to The Nielsen Company, the top ...
ZenithOptimedia retains Superdrug media
02 Feb 2012 | by Katherine Levy
, according to Nielsen. In 2010, Superdrug held a review of its advertising account that resulted ...
My Media World: Martin Muncaster
01 Feb 2012 | by Mark Banham
the travel press for Thomas Cook on Sundays at BLM. You don't know how lucky you are with Nielsen monitoring ...
Reality check - December 2011
26 Jan 2012 | by Campaign staff
, though general levels of brand and specific ad recall were lower than in previous months of the Nielsen ... with viewers. The Nielsen TV Brand Effect survey measures the percentage of viewers who can recall ... Source: Nielsen TV Brand Effect. Only new ads airing 1-31 December. Minimum sample= 150. ...
Why We're Loving ... Dave Price and Neil Lancaster
26 Jan 2012
WHY - Price and Lancaster's "gin" spot for Aldi was recently named the most-liked ad of 2011, according to Nielsen research. HOW - Price says: "We wrote the script at a local garden centre tea room while watching old ladies drink Earl Grey. We then filmed four ladies in Carperby, North Yorkshire. Jean ...
Saatchi & Saatchi scoops £5m Mattessons
19 Jan 2012 | by Anne Cassidy
, according to Nielsen, but is expected to increase this budget. Quiet Storm had been working ...
Start-up Green Cave People joins B&Q ad roster
19 Jan 2012 | by Matt Williams
on advertising each year, according to Nielsen. The bulk of its advertising is handled by McCann London, which ...
Publicis London wins £50m Confused.com creative task
19 Jan 2012 | by Matt Williams
on this campaign. Confused.com, which currently spends 28 million on advertising, according to Nielsen, is raising ...
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