Nielsen forms link with Brad
13 Dec 2005 | by Media Week
Nielsen Media Research and BradGroup have formed an alliance whereby subscribers of both Nielsen
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Sampson to head AGB Nielsen
12 Apr 2006 | by Amanda Lennon
Justin Sampson has been confirmed as managing director of audience measurement firm AGB Nielsen...and Nielsen Media Research International formed a joint venture to offer television ratings in more than 28 countries under the AGB Nielsen Media Research brand name. AGB Nielsen Media Research UK has two television ...
Nielsen signs up for JICIMS
18 Nov 2008 | by Milly Glaister
LONDON - Nielsen Online has announced it will abandon its own GNETT online audience measurement...From November's reporting of October data, Nielsen's online audience numbers will be consistent ... plans to appoint a contractor for the planning currency in 2009. Nielsen said the change would support ... with other media in terms of trusted ratings figures. Louise Ainsworth, managing director EMEA at Nielsen ...
Nielsen unveils first ad banner
04 Aug 2000 | by MediaWeek
Nielsen unveils first ad banner...The biggest spending advertisers on the web in June were pure internet companies, according to Nielsen/Netratings' first UK banner advertising statistics. The majority of companies featured in the top 20 advertisers have no offline presence, with Tiny Computers, J Sainsbury and Prudential the only ...
Nielsen Mobile expands European operations
23 Jan 2008 | by Jacquie Bowser
LONDON - The Nielsen Company has expanded its mobile market research business Nielsen Mobile...operators to track competitors market share, subscriber counts, gross adds and churn data. Nielsen Mobile ... internet, video, games, ringtones and music. Jean Littolff, European director at Nielsen Mobile, said: Nielsen Mobile now delivers a 360-degree view of the highly competitive mobile landscape in Europe ...
WPP and Nielsen to swap assets
12 Nov 2008 | by Nikki Sandison
LONDON - WPP has signed an agreement with the Nielsen Company to swap its 50% share of AGB Nielsen...that it must dispose of its stake in AGB Nielsen Media Research in order to complete its acquisition of TNS. Nielsen will now own 100% of AGB Nielsen Media Research, an international television audience media measurement business, by acquiring the 50% currently held by WPP. AGB Nielsen currently holds the contract ...
Nielsen issues banner ad ratings
14 Aug 2000 | by CLAIRE SAMES
Nielsen//NetRatings, the global internet audience measurement service, has released its first...Nielsen//NetRatings, the global internet audience measurement service, has released its first ... as well as impressions to see how effective that advertising is. Nielsen//NetRatings is a service provided by ACNielsen eRatings.com, Nielsen Media Research and NetRatings. ACNielsen ...
Nielsen revamps direct marketing panel
03 Jan 2003 | by MediaWeek
Nielsen Media Research is adding new features to its measurement of direct mail marketing in respond to the rising demand for multi-media campaign management. The media ... of their advertising spend," said Nielsen. "Business mailings represent a significant sum of advertising revenues ...
AMV tops Nielsen billings table
20 Feb 2009 | by Matt Williams
in third, according to provisional figures from Nielsen Media Research. Completing the top five were ... 4 Starcom UK Group 560.76 -15.50 Source: Nielsen Media Research. ...
Nielsen offers clients minute-by-minute ratings
07 Nov 2005 | by by Staff
NEW YORK - Nielsen Media Research is offering its clients minute-by-minute ratings including ad...While the minute-by-minute data does not necessarily coincide with the exact times that TV ads air, advertisers believe it is close enough to actual commercial ratings to serve their needs. Nielsen Media ... -minute" intervals where most TV commercials actually run. Susan Whiting, Nielsen president and chief executive ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
