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in the off-trade, according to Nielsen, are Peroni Nastro Azzurro and San Miguel, both with sales of 70.2m ...
complied by Nielsen used almost two million survey results from viewers watching evening TV in the UK ... Cider and Maltesers. Darren Moore, vice-president for advertiser solutions at Nielsen, explained ...
to Nielsen. Rudgard hopes to change that, with help from brand extensions, including vegetable crisps ...
, which had sales of 228.7m in 2010, according to Nielsen. However, the latter, along with sister ...
appear to be becoming less brand-loyal. Nielsen calculates that 40% of UK grocery sales are now accounted ...
at influencing other people's behaviour, when it can be activated. According to the Nielsen Global Online ...
-recalled ads of the 2010 AC Nielsen likeability index, and helped sell 130 million pints of Magners last year. ...
. Adspend for the brand fell from 6.1m in 2009 to 1.5m in 2010, according to The Nielsen Company ... . Coca-Cola has 63.3% of the cola market, compared with 26% for Pepsi products, according to Nielsen. ...
with each other and the way that brands can reach out to them. Recent analysis by The Nielsen Company shows ... recommendations from a friend more than any media communications. A study conducted jointly by Nielsen ... consistently. The establishment of Nielsen's UKOM measure illustrates this - to understand and evaluate ...
searches, the same as Yahoo!, while both are dwarfed by Google's 86%, according to Nielsen Online ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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