Claire Beale: Facebook ad sceptics put new spin on the IPO
17 May 2012 | by Claire Beale
such as cars. Though Facebook is now working with Nielsen and comScore to track ad impact, it's harder ...
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Vimto partners with Vevo to target teens
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
that will excite them." According to Nielsen, Vimto reported sales of 23.5m in 2011, up 1.8% on the year ...
Stella Artois Cidre to launch pear variant for UK market
11 May 2012 | by Loulla-Mae Eleftheriou-Smith
. The brand has a 16.8% share of off-trade premium cider volume in the UK, according to Nielsen. James ...
Chinese firm acquires majority stake in Weetabix
03 May 2012 | by John Reynolds
-owned until 2004, when it was acquired by Lion Capital. According to Nielsen, Weetabix is the top ...
London 2012 CEO: 'Our marketing budget was pretty limited...but our sponsorship effort has been superhuman'
18 Apr 2012 | by Noelle McElhatton
] McCann Worldgroup is a sponsor and Nielsen is a sponsor - they paid for their sponsorship in value ...
Pepsi enters top 10 grocery brands but Coke still number one
04 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
Sales of Pepsi rose by 30.2m to 328.7m in the past year, placing it at number 10 in the UK s biggest selling grocery brands, up one place from last year, according to Nielsen data. It was the only new brand to enter the top 10, as every other brand kept its same position as last year. Coca ...
School Reports 2012: DraftFCB
02 Apr 2012 | by Staff
Nielsen billings 2011 39m Nielsen billings 2010 16m Declared income n ... Nunn, as its first head of communications planning. DraftFCB also appointed Rob Nielsen from Saatchi ...
School Reports 2012: Abbott Mead Vickers BBDO
02 Apr 2012
Craig Mawdsley joint planning director Nielsen billings 2011 377m Nielsen billings ...
School Reports 2012: Adam & Eve
02 Apr 2012
Jon Forsyth founding partner Neil Thomson finance director Nielsen billings 2011 80m Nielsen billings 2010 41m Declared income 8.1m Total ...
School Reports 2012: Arena Media
02 Apr 2012
Pippa Glucklich managing director Henry Daglish deputy managing director Nielsen billings 2011 78m Nielsen billings 2010 83m Declared income n/s Total ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
