Trend report: Outdoor targets the business traveller
11 Apr 2012 | by Ben Bold
of the biggest spenders at airports, accounting for a mere 6% of airport OOH spend, according to Nielsen data ...
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director at Kantar and was also the managing director of AGB Nielsen Media Research. However, his most ...
of the biggest spenders at airports, accounting for a mere 6% of airport OOH spend, according to Nielsen data ...
partnership with The Nielsen Company in favour of a new three year deal with rival comScore from 2013....specialists, including incumbent Nielsen. Picking up the business builds on comScore winning contracts ... common, credible measure for advertisers online, the initial three year contract with Nielsen was hotly ... will continue to develop its current product with Nielsen, including the assessment of the new hybrid ...
and the page thumbnails, which interfere with reading. One reviewer, Jakob Nielsen of Useit.com, commented ...
-spending brand was DFS at 32.5 million, according to Nielsen. It was followed by McDonald's ( 32.1 million ...
, according to The Nielsen Company. The Nielsen Company found the top spending TV advertising category ...
The one-year extension follows research by ITV and Nielsen into Nationwide's initial three-month deal, which showed that seven out of ten viewers correctly recalled the brand the day after watching the programme. Product placement has been allowed in UK-originated television programming since February last ...
was 26.5m, according to Nielsen. In 2012, it was 17.1m. Media Week spoke to media agency executives ...
of value - will struggle," he reasons. Jakob Nielsen, the managing director, Interaction, at Group M ... - Jakob Nielsen, MD, Interaction, Group M "We worked with more than 50 networks in the past and, today ...
According to The Nielsen Company, the Super Bowl TV audience on the NBC network history was slightly higher than last year's 111 million viewers. The size of the Super Bowl's audience has now increased for seven years in a row, with a 23% boost since 2006, when 90.7 million tuned in. The record ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.