Think BR: Advertising for the second-screen
22 May 2012 | by Andrew Fisher
recent study conducted by media research company Nielsen, which surveyed tablet users in the US, shows ...
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Vimto partners with Vevo to target teens
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
that will excite them." According to Nielsen, Vimto reported sales of 23.5m in 2011, up 1.8% on the year ...
P&G marketing chief admits it needs to fundamentally shift how it operates
14 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
in 2010, according to Nielsen. The move to focus more on digital marketing comes as the maker ...
Latest arrivals expected to take Initiative higher
08 Mar 2012
figures from Nielsen for 2011 show Initiative failed to improve its position as the 12th-biggest UK agency ...
Vimto shifts marketing spend with increased digital investment
07 Feb 2012 | by Sarah Shearman
the social network. According to Nielsen data, 81% of Vimto s media spend in 2011 was on TV, 18% on radio ...
Rethinking the recommendation economy
18 Nov 2011 | by David Benady
.' Squires quotes Nielsen research that shows those Facebook ads that come via a friend's recommendation ...
Andrew Walmsley on Digital: Still playing discount chicken
09 Nov 2011 | by Andrew Walmsley
) and LivingSocial (0.8m). - According to Nielsen, almost 10m people in the UK used an online voucher code (not ...
Neuromarketing: separating fact from fiction
04 Nov 2011 | by Andrew McCormick
company Nielsen. While neuromarketing is widely used, however, discourse about this often controversial ...
Is Facebook finally digging advertisers?
13 Oct 2011 | by Katherine Levy
with Nielsen, which measures the impact for brands," she says. Part of the problem for agencies ... campaigns. "It's getting there. That's what we're after here. We're working with Nielsen on that next stage ...
AnalogFolk: The wisdom of friends
29 Jun 2011 | by Matt Dyke and Kevin Sutherland, AnalogFolk
at influencing other people's behaviour, when it can be activated. According to the Nielsen Global Online ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
