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The economy may be growing more rapidly than expected, but anyone taking a walk down a local high street can be in no doubt that Britain has yet to escape from the mindset of recession and financial crisis. Witness the nation's supermarkets. According to figures from Nielsen, 37% of the products ...
2000%, to 4.82m. The report uses data supplied by The Nielsen Company covering the period from July ... said direct mail was an "important campaigning tool" for the party. Nielsen calculates ...
across direct mail, digital and press between January and December 2009, according to The Nielsen Company ...
to Nielsen data, advertisers including National Accident Helpline and Injury Lawyers 4U spend around 40m ...
can use for big ideas that motivate, energise and inspire." With Nielsen partnering with Facebook (Nielsen Brand Lift) on advertising effectiveness, there is now a potential link from click to checkout ...
-spending digital marketer by a margin of 5m, according to Nielsen. ...
.5m on advertising in 2009, according to Nielsen. This was down 27% on the 33.9m spent in 2008. ...
The association works with The Direct Agency on fundraising and in the 12 months to the end of January 2010 spent 7.1 million on media according to Nielsen. The media incumbent is Mike Colling Co. Most of the charity's spend is on direct mail, with lesser amounts on TV, press, door-drops, radio ...
to Nielsen. Coca-Cola's Powerade also witnessed a decrease of 4.6% in 2009, with sales of 34.4m. ...
to Nielsen, over 2009 Virgin Media spent 37m on above-the-line advertising, 28m on direct mail and door ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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