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Reality check - March 2012

on data supplied by Nielsen and NM Incite....: Nielsen TV Brand Effect and NM Incite. Only new ads airing 1-31 March 2012. Minimum sample = 150. ...

School Reports 2012: Carat

Nielsen billings 2011 840m Nielsen billings 2010 912m Declared income n ...

Reality check - February 2012

by Nielsen and NM Incite. However, Abbott Mead Vickers BBDO's Walkers work appears in all three top fives...Hegarty Source: Nielsen TV Brand Effect and NM Incite. Only new ads airing 1-29 February ...

Reality check - January 2012

Our monthly round-up of consumer reaction to TV ads, supplied by Nielsen TV Brand Effect, has a new..., in terms of noise, British Heart Foundation and Weight Watchers were well ahead of the pack. The Nielsen ... Hegarty Bungay Source: Nielsen TV Brand Effect. Only new ads airing 1 ...

Vimto shifts marketing spend with increased digital investment

the social network. According to Nielsen data, 81% of Vimto s media spend in 2011 was on TV, 18% on radio ...

Reality check - December 2011

, though general levels of brand and specific ad recall were lower than in previous months of the Nielsen ... with viewers. The Nielsen TV Brand Effect survey measures the percentage of viewers who can recall ... Source: Nielsen TV Brand Effect. Only new ads airing 1-31 December. Minimum sample= 150. ...

Gocompare calls £28m ad pitch

by Nielsen revealed that Gocompare spent 2 on advertising for every unique UK visitor to its site in 2010. ...

Aldi 'tea' is most-liked ad of 2011

complied by Nielsen used almost two million survey results from viewers watching evening TV in the UK ... Cider and Maltesers. Darren Moore, vice-president for advertiser solutions at Nielsen, explained ...

Reality check - October

score for brand recall one of the highest to feature in the Nielsen TV Brand Effect survey. Its score ... in both the most-liked and most-remembered ad categories. The Nielsen TV Brand Effect survey measures ... Source: Nielsen TV Brand Effect. Only new ads airing 1-31 October. Minimum sample= 150. ...

Reality check: September

at imprinting their brand and ad message on viewers' minds. The Nielsen TV Brand Effect survey measures ... Mother O'Sullivan Nielsen TV Brand ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.