Arcadia starts £4m media agency contest
24 May 2012 | by Maisie McCabe
600,000, according to figures from Nielsen. In September last year, Arcadia appointed Cheethambell ...
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Justin Sampson takes chief executive role at Barb
31 May 2012 | by Maisie McCabe
director at Kantar and was also the managing director of AGB Nielsen Media Research. However, his most ...
Zurich calls £100m global ad review
24 May 2012 | by Anne Cassidy
The pitch is thought to have been called by the company s headquarters in Switzerland. Publicis Worldwide currently handles the brand s advertising in key markets, including Europe, North America and Asia. Zurich, which spends 4 million in the UK, according to Nielsen figures, consolidated its advertising ...
Beiersdorf kicks off £110m pan-Euro media review
24 May 2012 | by Nick Batten
, according to Nielsen. Aside from Nivea, other Beiersdorf products include Elastoplast, Maestro, Slek ...
Chinese firm acquires majority stake in Weetabix
03 May 2012 | by John Reynolds
-owned until 2004, when it was acquired by Lion Capital. According to Nielsen, Weetabix is the top ...
Kettle Chips on consumer agency hunt
30 Apr 2012 | by Sara Luker
in the UK crisps and snacks market. According to the Nielsen Superbrands Annual 2012 survey, almost one ...
North Star lands £4m Greene King beers account
12 Mar 2012 | by Nick Batten
to unofficial Nielsen figures Greene King spent closer to 1m on media for its beer portfolio, not including a ...
Suzuki appoints the7stars to £6m media account
24 Feb 2012 | by Maisie McCabe
awarded its creative account to the Red Brick Road . According to unofficial figures from The Nielsen ...
ZenithOptimedia retains Superdrug media
02 Feb 2012 | by Katherine Levy
, according to Nielsen. In 2010, Superdrug held a review of its advertising account that resulted ...
Saatchi & Saatchi scoops £5m Mattessons
19 Jan 2012 | by Anne Cassidy
, according to Nielsen, but is expected to increase this budget. Quiet Storm had been working ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
