Consumers and their mobile devices
28 May 2012 | by John Stoneman and Denise Turner
users regularly interact with their tablet while watching TV, which is good news for brands. Nielsen ...
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Justin Sampson takes chief executive role at Barb
31 May 2012 | by Maisie McCabe
director at Kantar and was also the managing director of AGB Nielsen Media Research. However, his most ...
Pepsi enters top 10 grocery brands but Coke still number one
04 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
Sales of Pepsi rose by 30.2m to 328.7m in the past year, placing it at number 10 in the UK s biggest selling grocery brands, up one place from last year, according to Nielsen data. It was the only new brand to enter the top 10, as every other brand kept its same position as last year. Coca ...
UKOM ditches Nielsen for comScore to handle online measurement
04 Apr 2012 | by Arif Durrani
partnership with The Nielsen Company in favour of a new three year deal with rival comScore from 2013....specialists, including incumbent Nielsen. Picking up the business builds on comScore winning contracts ... common, credible measure for advertisers online, the initial three year contract with Nielsen was hotly ... will continue to develop its current product with Nielsen, including the assessment of the new hybrid ...
School Reports 2012: MEC UK
02 Apr 2012 | by Staff
Stuart Bowden managing director Sarah Hennessy deputy managing director Nielsen billings 2011 687m Nielsen billings 2010 665m Declared income 35m (2010 ...
School Reports 2012: M&C Saatchi
02 Apr 2012 | by Staff
Nielsen billings 2011 230m Nielsen billings 2010 222m Declared income 42.2m ...
School Reports 2012: Maxus
02 Apr 2012 | by Staff
and data director Adrian Carpenter investment director Nielsen billings 2011 206m Nielsen billings 2010 168m Declared income n/s Total accounts ...
School Reports 2012: McCann Erickson
02 Apr 2012 | by Staff
Nielsen billings 2011 309m Nielsen billings 2010 293m Declared income n ...
School Reports 2012: MediaCom
02 Apr 2012 | by Staff
Collins managing director Josh Krichefski chief operating officer Nielsen billings 2011 1,256m Nielsen billings 2010 1,175m Declared income n ...
School Reports 2012: Mindshare
02 Apr 2012 | by Staff
Rowlinson head of exchange David Walsh head of business planning Nielsen billings 2011 720m Nielsen billings 2010 677m Declared income 704m (2010 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
