04 Apr 2012
| by Arif Durrani
partnership with The Nielsen Company in favour of a new three year deal with rival comScore from 2013....specialists, including incumbent Nielsen. Picking up the business builds on comScore winning contracts ...
common, credible measure for advertisers online, the initial three year contract with Nielsen was hotly ...
will continue to develop its current product with Nielsen, including the assessment of the new hybrid ...
06 Oct 2011
| by Sara Kimberley
Draftfcb has poached Saatchi & Saatchi's regional creative director Rob Nielsen, appointing him...Nielsen will become the creative partner to Erika Darmstaedter, who recently joined the team ...
and will be based in Hamburg.
At Saatchi Saatchi, Nielsen was the regional creative director for Europe, Middle ...
.
Nielsen will report into Jonathan Harries, Draftfcb vice chairman and global chief creative officer ...
18 May 2011
| by Ed Owen
Nielsen has launched an industry approved tool to monitor streamed video, which it hopes...Nielsen's video-measurement tool tracks the average time spent watching videos, and records ...
in July.
Ben Mein, Nielsen commercial director, said: "Web video is increasingly important as a communications channel and with Nielsen VideoCensus, they now have an industry-endorsed product which allows them ...
05 Apr 2011
| by Katherine Levy
Nielsen, the global information and measurement company, has hailed the World Cup as key to a 10...Based on published rate cards, the 2010 Q4 report by The Nielsen Company reveals the global advertising industry posted a 10.6% year-on-year increase to $503bn ( 312bn) in 2010.
The World Cup helped ...
, global head of Advertiser Solutions for The Nielsen Company, said: "The 2010 Fifa World Cup brought ...
14 Jun 2010
| by Daniel Farey-Jones
Research giant Nielsen has put its social media monitoring service BuzzMetrics into a joint venture...Headquartered in New York, the joint venture is called NM Incite and is led by Dave Hudson, previously executive vice-president, global client services, of Nielsen's telecom practice, as chief executive. NM Incite expects to have offerings for pilot clients in the autumn in the areas of measuring ...
28 May 2010
| by Arif Durrani
Nielsen Online has lost its UK managing director Stephen Brooks less than six months after.... It is unclear at this stage if there will be any other senior departures in the restructure. A Nielsen ...
became Nielsen's UK managing director in April 2008. Last year, under his leadership Nielsen fended off ...
as the new currency for buying and selling online advertising . Before joining Nielsen, Brooks served a ...
05 May 2010
| by Sara Kimberley
LONDON - The Nielsen Company has appointed former AOL Europe director of insights and sales...and advertiser solutions, EMEA. Separately, The Nielsen Company has acquired US-based GlanceGuide, a video analytics and technology company. The video business has been immediately integrated into Nielsen's online ...
05 Mar 2010
The Nielsen Company has somewhat bold expectations of a new product
launched last week. Called Nielsen IAG (the IAG letters, it confides,
disappointingly, carry no meaning whatsoever), it ...
, based on Nielsen IAG
metrics, NBC became the first US television network to guarantee viewer
engagement ...
24 Feb 2010
| by Maisie McCabe
memorable of the last month, according to a new measurement service launched by The Nielsen Company today....The service, Nielsen IAG, aims to measure how engaged viewers are with TV advertising ...
. Nielsen IAG has been available in the US for the last five years and a spokesman from Nielsen said over ...
to "match up effective ads with programmes with high engagement". Nielsen IAG surveys a panel of UK TV ...
27 Jan 2010
| by Staff
LONDON - The Nielsen Company and Facebook have today (27 January) launched ad effectiveness...;
mso-bidi-language:#0400;}
Facebook and Nielsen formed a strategic alliance in September ...
perception, ad recall and purchase intent. Nielsen works with clients to design and deliver the studies ...
with Nielsen helps us continue doing just that." Louise Ainsworth, EMEA managing director, The Nielsen ...
