Think BR: Advertising for the second-screen
22 May 2012 | by Andrew Fisher
recent study conducted by media research company Nielsen, which surveyed tablet users in the US, shows ...
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Consumers and their mobile devices
28 May 2012 | by John Stoneman and Denise Turner
users regularly interact with their tablet while watching TV, which is good news for brands. Nielsen ...
Trends in audience behaviour around TV and online video
07 Mar 2012 | by Mads Holmen
is five years older today compared to 2003 and a 2011 Nielsen study in the UK showed that among 18-24 year ... in the 'lightest' TV category. Additional studies from Nielsen and Comscore have also shown that the online ... such as image scores, attitude measures, preference and purchase intent. A second study by Nielsen posted ...
UKOM/Nielsen Top 50 online brands data dashboard: January 2012
22 Feb 2012 | by Staff
to the latest UKOM/Nielsen data....to nearly 20 million, with eBay up 4% and Marks Spencer up 2.5%. UKOM/Nielsen Top 50 online ... 2.7 2.7 0.0% 50 John Lewis 2.1 2.2 -4.5% Source: UKOM/Nielsen ...
Ipsos eyes up 'new frontiers' following Synovate acquisition
28 Oct 2011 | by Sam Howroyd
place globally, ahead of GfK and IMS Health, with Nielsen at number one with revenues last year ... in third place globally, ahead of GfK and IMS Health, with Nielsen at number one with revenues of almost $5 ...
AOP Summit 2011: Publishers behind Ikea in digital stakes
14 Oct 2011 | by Sophie Maden
of couches in its warehouses, Jakob Nielsen, GroupM's managing director for interaction, told the AOP Digital...Nielsen said: "Publishers need to really understand the value of their inventory much more than ... bring up the price." A lot of online inventory is currently sold through ad networks, but Nielsen ... that number, by the end of this year. Nielsen joined Anthony Rhind, the co-chief executive of Havas Digital ...
Think BR: Polymorphic publishing - you heard it here first!
13 Oct 2011 | by John Barnes
, general Manager, The Wall Street Journal Digital Network, New York; Jakob Nielsen, managing director ...
UKOM/Nielsen Top 100 online brands: July 2011
24 Aug 2011 | by Staff
UKOM/Nielsen figures measure unique UK visitors from home and work computers. ...
Traffic to online retailers falls in June
08 Aug 2011 | by Daniel Farey-Jones
numbers from UKOM/Nielsen....its final edition on 10 July). View the full list of the UKOM/Nielsen top 100 online UK brands ...
UKOM/Nielsen Top 100 online brands: June 2011
08 Aug 2011 | by Staff
UKOM/Nielsen figures measure unique UK visitors from home and work computers. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
