Close-Up: Speakers avoid 'R' word at optimistic ISBA conference
26 Mar 2010
statistic in Nielsen's "science bit" on product placement's effectiveness had delegates talking: a US viewer ...
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Media: All About - The rise and rise of Facebook
26 Mar 2010 | by Alasdair Reid
measurement tool called BrandLife, in partnership with The Nielsen Company. 3. AOL's Bebo has struggled ...
Japan: Japan Reinvented
26 Mar 2010 | by Robin Hicks
's, and it's no surprise that consumer confidence in Japan is the lowest in Asia, according to Nielsen ...
Editor's intro: League tables 2010
19 Mar 2010 | by Claire Beale, editor, Campaign
an Elvis. It's also worth saying that the Nielsen billings figures in this report include, for the first ...
How the Top 100 is compiled
16 Mar 2010
, agencies on The Nielsen Company database were e-mailed and asked to update their billings and give details ... agencies featured. Agency client assignments are compiled by The Nielsen Company from data supplied ... The Nielsen Company with unequivocal proof that they are recognised as one legal entity, which is then checked ...
Close-Up: After the pain of 2009, flat is the new up
12 Mar 2010
of the information gleaned from the supplement. Not just the Nielsen billings figures, though they tell their own ... .80 *0.83 *234.7 *249.7 Source: The Nielsen Company/Campaign calculations *excluding McCann Erickson ... Average 362.5 405.4 1.34 1.41 271.0 286.7 Source: The Nielsen Company ...
Media Forum: Will Nielsen change trading?
05 Mar 2010
The Nielsen Company has somewhat bold expectations of a new product launched last week. Called Nielsen IAG (the IAG letters, it confides, disappointingly, carry no meaning whatsoever), it ... , based on Nielsen IAG metrics, NBC became the first US television network to guarantee viewer engagement ...
Diary: Water-Cooler Monitor
05 Mar 2010
WHAT TOPICS HAS THE INDUSTRY BEEN DISCUSSING THIS WEEK? THE TALK TIME SPENT The Nielsen billings figures revealed in Campaign 1hr 27mins last week. Let's hope all those big agencies have gone far enough in restructuring their business to cope ...
Media Lifeline: WPP's Maxus
26 Feb 2010
is illustrated in Nielsen figures for 2008, showing that Maxus increased its billings figures by 10 per cent ...
Media: All About ... The COI media pitch
12 Feb 2010 | by Alasdair Reid
to Nielsen, Group M was responsible for £2.266 billion billings in 2008, a 17.5 per cent share ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
