Stella Artois Cidre to launch pear variant for UK market
11 May 2012 | by Loulla-Mae Eleftheriou-Smith
. The brand has a 16.8% share of off-trade premium cider volume in the UK, according to Nielsen. James ...
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Vimto partners with Vevo to target teens
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
that will excite them." According to Nielsen, Vimto reported sales of 23.5m in 2011, up 1.8% on the year ...
Chinese firm acquires majority stake in Weetabix
03 May 2012 | by John Reynolds
-owned until 2004, when it was acquired by Lion Capital. According to Nielsen, Weetabix is the top ...
London 2012 CEO: 'Our marketing budget was pretty limited...but our sponsorship effort has been superhuman'
18 Apr 2012 | by Noelle McElhatton
] McCann Worldgroup is a sponsor and Nielsen is a sponsor - they paid for their sponsorship in value ...
Pepsi enters top 10 grocery brands but Coke still number one
04 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
Sales of Pepsi rose by 30.2m to 328.7m in the past year, placing it at number 10 in the UK s biggest selling grocery brands, up one place from last year, according to Nielsen data. It was the only new brand to enter the top 10, as every other brand kept its same position as last year. Coca ...
Social media: how your research can get the most out of the world's biggest focus group
23 Mar 2012 | by David Benady
to be spontaneous reactions to situations. Research company Nielsen has partnered management consultancy McKinsey ...
Sector Insight: Liquers
21 Mar 2012 | by Jane Bainbridge
(Nielsen Scantrack November 2011), in Mintel s brand research it lacked a strong identity with the brand ...
Carbonated drinks dominate in recessionary climate, says Britvic
19 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
Britvic's Soft Drinks Report, released today (19 March) is based on data from Nielsen and CGA for 2011 sales. It reveals cola is still the leading soft-drinks category, as consumers continue to trade out of pure juice and dairy sub-categories, in favour of familiar carbonated brands. Overall sales ...
Plum makes first foray into TV
16 Mar 2012 | by John Reynolds
genius in the end frame. According to Nielsen, Plum reported sales of 6.8m in 2011, up 200 ...
P&G marketing chief admits it needs to fundamentally shift how it operates
14 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
in 2010, according to Nielsen. The move to focus more on digital marketing comes as the maker ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
