Digital Report: Don't underestimate the super-affiliates
28 Apr 2010 | by Andrew McCormick
more than 60m on ads in 2009, according to Nielsen.They are clearly doing something right, yet some ...
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Brand Health Check: Bold
12 May 2010 | by Alex Brownsell
2009 to 67.5m, according to Nielsen, while market-leader and fellow P G brand Daz grew its sales by roughly the same to 73.7m. Bold's 2009 marketing budget was not insignificant, with Nielsen estimating a ...
Profile: In the name of the family
27 Apr 2010 | by John Reynolds
, behind Coca-Cola, according to Nielsen. Sales in 2009 hit 581m, beating rival Premier Foods' brand Hovis ...
Brand Health Check: Goodfella's
21 Apr 2010 | by Jeremy Lee
on this trend. According to Nielsen, the 15-year-old Northern Foods brand suffered a 15.1% fall in sales ...
Jeremy Lee on Media: It's a start, not an end
20 Apr 2010 | by Jeremy Lee
to Nielsen. Little evidence of much confidence there. Obviously, media deflation meant that P G, along ...
Profile: Making his marque
20 Apr 2010 | by Alex Brownsell
to Nielsen, ranking it just outside the UK's top 50 spenders. 'We put forward the argument that you invest ...
Pubs' natural premium
14 Apr 2010 | by Joe Thomas
dip in their sales of premium soft drinks; according to Nielsen, in 2009 the value of the on ...
Biggest brands: Top 100 online advertisers 2010
30 Mar 2010 | by Adam Woods
, managed to ride the storm. According to Nielsen, overall internet adspend rose from 461.4bn in 2008 ... enabled advertisers in this sector to make significant savings. The figures compiled by Nielsen do ... ,000. Methodology Nielsen has improved the methodology used to work out the top 100 online advertisers for 2009 ...
Biggest brands: Top 100 advertisers 2010
23 Mar 2010 | by Nicola Clark
. Full details of the methodology used are available from Nielsen. Data cannot be reprinted without prior permission from Nielsen. Media channels How they fared TV and outdoor media owners both suffered ...
Change we can believe in?
16 Mar 2010 | by Gemma Charles
it back to 1997 levels. According to Nielsen, almost 208m was spent on advertising alone last year, so ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
