11 Apr 2012
| by Ben Bold
of the biggest spenders at airports, accounting for a mere 6% of airport OOH spend, according to Nielsen data ...
04 Apr 2012
| by Arif Durrani
partnership with The Nielsen Company in favour of a new three year deal with rival comScore from 2013....specialists, including incumbent Nielsen. Picking up the business builds on comScore winning contracts ...
common, credible measure for advertisers online, the initial three year contract with Nielsen was hotly ...
will continue to develop its current product with Nielsen, including the assessment of the new hybrid ...
19 Mar 2012
| by Nick Batten
and the page thumbnails, which interfere with reading.
One reviewer, Jakob Nielsen of Useit.com, commented ...
07 Mar 2012
| by Maisie McCabe
, according to The Nielsen Company.
The Nielsen Company found the top spending TV advertising category ...
17 Feb 2012
| by John Reynolds
was 26.5m, according to Nielsen. In 2012, it was 17.1m.
Media Week spoke to media agency executives ...
07 Feb 2012
| by Daniel Farey-Jones
According to The Nielsen Company, the Super Bowl TV audience on the NBC network history was slightly higher than last year's 111 million viewers.
The size of the Super Bowl's audience has now increased for seven years in a row, with a 23% boost since 2006, when 90.7 million tuned in.
The record ...
03 Feb 2012
| by Maisie McCabe
players fared better than the more established media owners.
According to The Nielsen Company, the top ...
01 Feb 2012
| by Mark Banham
the travel press for Thomas Cook on Sundays at BLM. You don't know how lucky you are with Nielsen monitoring ...
20 Dec 2011
| by Mark Banham
The account, which includes over-the-counter medicines including Tixylix, Savlon and anti-smoking product Nicotinell, is worth 9m in the UK, according to Nielsen.
The global account is expected to be run from Starcom MediaVest Group s London office. The Publicis-owned agency will take on the business ...
05 Dec 2011
| by Arif Durrani
%. This is on the back of the strong performances of the past two years. For instance, according to Nielsen, retail ...
of the year. Figures from The Nielsen Company suggest that October was the best-performing month in almost ...
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