Regus calls review of its global media account
08 Sep 2011 | by Sophie Maden
, according to Nielsen figures from the past 12 months. It split the remaining spend for the past year between ...
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BrandMAX digest: 'B' is for business as well as for brands
30 Sep 2011 | by Staff
their handset when watching TV, according to Nielsen. Betting companies have employed dual-screen strategies ...
Biggest Brands: Top 100 advertisers 2011
15 Mar 2011 | by Adam Woods
love. It's an important balance to strike. LEAGUE TABLE METHODOLOGY Source: The Nielsen ... used are available from Nielsen. Data cannot be reprinted without prior permission from Nielsen. ...
Posterscope picks up Arena Media business from Kinetic
07 Jan 2011 | by Maisie McCabe
The move came into force at the beginning of the year and follows the decision by Manchester-based MediaVest to move its outdoor planning and buying to Posterscope from Kinetic. Arena BLM, as it was previously known, had billings of 50.4m in 2009, according to The Nielsen Company. With outdoor at around 10 ...
NY media columnist Wolff to lead Adweek Media Group
04 Oct 2010 | by Staff
The titles, owned by e5 Global Media, include Adweek, Billboard, The Hollywood Reporter and Mediaweek (US), and were formerly part of Nielsen and VNU. E5 Global is thought to have paid $70m to acquire ... in first-round funding last year. At the time of e5 Global's acquisition of the Nielsen titles, Jimmy ...
What Next in Digital?
28 Jun 2010 | by Suzanne Bidlake
can use for big ideas that motivate, energise and inspire." With Nielsen partnering with Facebook (Nielsen Brand Lift) on advertising effectiveness, there is now a potential link from click to checkout ...
Power 100: Next Generation
02 Jun 2010 | by Nicola Clark
and then to the consumer at home,' he says. Having started his career at Nielsen, Richards relishes having a more hands ...
Marketing's Power 100
26 May 2010 | by Nicola Clark
, allocating 15.2m - almost 27% of its total media spend - to this platform, according to Nielsen. However ...
Rise in newspaper ads boosts sector at start of 2010
12 Mar 2010 | by John Reynolds
from 139,000 to 131,000, and the Daily Star dropped from 119,000 to 106,000. The Nielsen data also ... this was the result of the two papers' being less yield focused and more willing to trade. The Nielsen data reveals ...
Brilliant Media secures Deichmann Shoes brief
05 Mar 2010 | by Maisie McCabe
The move to Brilliant Media follows the collapse of Manchester-based integrated agency Charterhouse Advertising Marketing. In the 12 months to the end of December 2009 Deichmann Shoes spent 785,000, according to Nielsen, the bulk of which ( 705,000) was spent on TV. Deichmann Shoes is a privately owned ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
