Click 
to remove filters
in 2010, according to Nielsen. The move to focus more on digital marketing comes as the maker ...
is five years older today compared to 2003 and a 2011 Nielsen study in the UK showed that among 18-24 year ... in the 'lightest' TV category. Additional studies from Nielsen and Comscore have also shown that the online ... such as image scores, attitude measures, preference and purchase intent. A second study by Nielsen posted ...
, according to Nielsen. In 2010, Superdrug held a review of its advertising account that resulted ...
The account, which includes over-the-counter medicines including Tixylix, Savlon and anti-smoking product Nicotinell, is worth 9m in the UK, according to Nielsen. The global account is expected to be run from Starcom MediaVest Group s London office. The Publicis-owned agency will take on the business ...
interesting' to younger consumers, and in the past year sales grew by 20%, according to Nielsen. 'If ...
UK spent 3.3m on media in the 12 months to October 2011, according to Nielsen. MediaCom declined ...
to Nielsen. Rudgard hopes to change that, with help from brand extensions, including vegetable crisps ...
. Figures from Nielsen suggest that over the 12 month period to the end of May 2011, Boots spent ...
The FMCG giant's chief executive, Paul Polman, told the Cannes Lions Festival this morning that the company is "reallocating budgets to enable us to make content in an always-on world". Unilever, second only to Procter Gamble with a global marketing spend of US$7.4bn according to Nielsen, sells its ...
, according to Nielsen. P G's Donnelly pipped McDonald's chief executive Jill McDonald to the Power 100 top ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
