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The pitch is thought to have been called by the company s headquarters in Switzerland. Publicis Worldwide currently handles the brand s advertising in key markets, including Europe, North America and Asia. Zurich, which spends 4 million in the UK, according to Nielsen figures, consolidated its advertising ...
The one-year extension follows research by ITV and Nielsen into Nationwide's initial three-month deal, which showed that seven out of ten viewers correctly recalled the brand the day after watching the programme. Product placement has been allowed in UK-originated television programming since February last ...
on this campaign. Confused.com, which currently spends 28 million on advertising, according to Nielsen, is raising ...
by Nielsen revealed that Gocompare spent 2 on advertising for every unique UK visitor to its site in 2010. ...
, insurance and financial services. According to Nielsen, it spent around 32 million on marketing activity ...
at Aviva plc. Aviva has a large-scale marketing budget, which topped 33m in 2010, according to Nielsen. ...
According to sources, Maxus has won a pitch against the incumbent, Walker Media, which pitched alongside Havas Media, and OMD. Barclays, which approached media networks with a pitch brief in July , spends 31 million on UK media for its main brand and Barclaycard, according to Nielsen Media Research ...
.5m. BGL Group, which owns Comparethemarket.com, spent 17.4m on media, according to Nielsen. ...
nearest rivals, according to Nielsen. Now, with its ad campaign through Mother, it is hoping to put a ...
to adspend changes. According to a March study by Nielsen, audiences are difficult to retain once an ad ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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