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Beiersdorf kicks off £110m pan-Euro media review

, according to Nielsen. Aside from Nivea, other Beiersdorf products include Elastoplast, Maestro, Slek ...

ZenithOptimedia retains Superdrug media

, according to Nielsen. In 2010, Superdrug held a review of its advertising account that resulted ...

Start-up Green Cave People joins B&Q ad roster

on advertising each year, according to Nielsen. The bulk of its advertising is handled by McCann London, which ...

Coca-Cola's top Olympics marketer talks youth, sustainability and lasting legacy

Source: Nielsen ...

PepsiCo's Patrick Kalotis is not known as 'Mr Breakfast' for nothing

interesting' to younger consumers, and in the past year sales grew by 20%, according to Nielsen. 'If ...

Tyrrells' Oliver Rudgard has a few things in common with the posh Hereford brand

to Nielsen. Rudgard hopes to change that, with help from brand extensions, including vegetable crisps ...

Carat Manchester nets Hillarys Blinds

spend to TV and door-drops, according to Nielsen. The remainder is split between direct mail, internet ...

MEC lands £10m Bupa media task

on press and more than 2 million on direct marketing activity in the past 12 months, according to Nielsen ...

BrandMAX digest: 'B' is for business as well as for brands

their handset when watching TV, according to Nielsen. Betting companies have employed dual-screen strategies ...

Sliderobes switches TV spend from ITV to C4

The new television campaign will be the first undertaken by creative agency HMDG. It breaks this week during 'Location, Location, Location'. Sliderobes spent 2.6m in the UK and Ireland between January and December 2010, according to The Nielsen Company. The company specialises in fitted wardrobe ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.