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Suzuki appoints the7stars to £6m media account

awarded its creative account to the Red Brick Road . According to unofficial figures from The Nielsen ...

DCH lands £15m Alfa Romeo and Chrysler UK ad account

DCH picked up the work without a pitch, and will now oversee all of the car company's integrated advertising, creating campaigns to promote both existing models and new launches. Alfa Romeo, which spends 8 million on UK advertising, according to Nielsen, and Chrysler, which spends around 7 million ...

Rethinking the recommendation economy

.' Squires quotes Nielsen research that shows those Facebook ads that come via a friend's recommendation ...

Suzuki kick-starts contest for £10m account

than 6.5 million on advertising in the past year, according to Nielsen. However, it is expected ...

School Reports 2011: Krow Communications

The Nielsen Company billings 2010 37m The Nielsen Company billings 2009 36m Declared ...

School Reports 2011: Ogilvy & Mather Advertising

director The Nielsen Company billings 2010 175m The Nielsen Company billings 2009 ...

Renault reviews News Int ad plans

,829 with the News of the World in the 12 months to the end of April 2011, according to Nielsen. During the course ...

MG hands media to Brilliant ahead of relaunch

regional media business to Carat. According to Nielsen figures MG spent 237,000 on media during the 12 ...

Bringing joie de vivre back to Renault's UK ads

, recorded at 30 million in 2010 by Nielsen. York won't discuss figures but says: "Our spending will always ...

Behind the IAB figures: Internet and TV benefit from recession

of the top 100 advertisers lifting spend, according to Nielsen. Online advertising growth follows the medium ... Measurement Company (UKOM) and Nielsen. Guy Phillipson, chief executive officer of the IAB, said: "Major ... what Thinkbox, ITV and Nielsen reports have already stated, that television also enjoyed a bumper year ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.