Neuromarketing: separating fact from fiction
04 Nov 2011 | by Andrew McCormick
company Nielsen. While neuromarketing is widely used, however, discourse about this often controversial ...
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Beiersdorf kicks off £110m pan-Euro media review
24 May 2012 | by Nick Batten
, according to Nielsen. Aside from Nivea, other Beiersdorf products include Elastoplast, Maestro, Slek ...
School Reports 2011: UM London
05 Sep 2011 | by Staff
and insight The Nielsen Company billings 2010 167m The Nielsen Company billings 2009 ...
JWT loses £70m global Rimmel business to Laird + Partners
17 Jun 2011 | by Jeremy Lee
including Kate Moss, Lily Cole, Sophie Ellis-Bextor and Zooey Deschanel. According to Nielsen, Coty spent ...
Editor's comment: A silver lining amid the gloom
15 Mar 2011 | by Noelle McElhatton
-digit leaps in spend. TV was the stand-out media performer (Nielsen Media Research's data does not include ...
Biggest Brands: Top 100 advertisers 2011
15 Mar 2011 | by Adam Woods
love. It's an important balance to strike. LEAGUE TABLE METHODOLOGY Source: The Nielsen ... used are available from Nielsen. Data cannot be reprinted without prior permission from Nielsen. ...
UK adspend returns to double digit growth
12 Oct 2010 | by Katherine Levy
of 2010, according to Nielsen's latest Global AdView Pulse report....of 2010 when global ad spend rose to 12.5%. Michele Strazzera, deputy managing director of Nielsen ...
Reality check: August
23 Sep 2010 | by Campaign Staff
However, when it came to the most remembered ad, Morrison's activity for its range of meat, created by DLKW Lowe, came out on top. Ads from Weetabix and GoCompare.com were the next most-remembered ads. The Nielsen survey measures the percentage of TV viewers who can recall the storyline of an ad ...
Levi Strauss calls £70m global media review
22 Sep 2010 | by Arif Durrani
tracked by Nielsen in the past 12 months, handled by incumbent Starcom MediaVest Group. A Levi ...
What Next in Digital?
28 Jun 2010 | by Suzanne Bidlake
can use for big ideas that motivate, energise and inspire." With Nielsen partnering with Facebook (Nielsen Brand Lift) on advertising effectiveness, there is now a potential link from click to checkout ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
