Editor's Comment: Olympic sponsorship is a long-term game
14 Mar 2012 | by Noelle McElhatton
Nielsen report concluded the winning brands were those that viewed sponsorship as a long-term exercise ...
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Government opens communications unit to replace COI
26 Mar 2012 | by Ian Darby
just 39 million, according to figures from Nielsen. Grey said that the new structure, which also ...
Voluntary sector: Celeb charity show puts trust in fashion
30 Nov 2011
to the event and competitions to attend were promoted. When actress and model Brigitte Nielsen called about ... Express. Nielsen was interviewed on ITV's The Lorraine Show. RESULTS All the tables for the launch ...
School Reports 2011: MediaVest
05 Sep 2011 | by Staff
Charlie Varley planning director Ian Lees director The Nielsen Company billings 2010 123m The Nielsen Company billings 2009 122m Declared income 18.8m ...
School Reports 2011: Meteorite
05 Sep 2011 | by Staff
The Nielsen Company billings 2010 8m The Nielsen Company billings 2009 9m Declared ...
Novartis to review $600m global media business
13 Apr 2011 | by Katherine Levy
to Nielsen. Novartis, which is headquartered in Basel, Switzerland, has three other businesses called ...
The complete guide to the new age of government communications
08 Apr 2011 | by Gemma Charles
to latest figures from Nielsen. It has shed 40% of its staff and chief executive Mark Lund is set to leave. The COI's colossal adspend - 270m in 2009, according to Nielsen - has been viewed with contempt ...
Top 100 online advertisers: Brands rein in online display adspend
22 Mar 2011 | by Nicola Clark
According to figures compiled exclusively for Marketing by Nielsen, mobile services provider O2 was the biggest online display advertiser in the UK, despite reducing its budget by almost 30% year on year to 9.9m. Although the figures do not include spend on keyword search or social media, they suggest ...
Editor's comment: A silver lining amid the gloom
15 Mar 2011 | by Noelle McElhatton
-digit leaps in spend. TV was the stand-out media performer (Nielsen Media Research's data does not include ...
Biggest Brands: Top 100 advertisers 2011
15 Mar 2011 | by Adam Woods
love. It's an important balance to strike. LEAGUE TABLE METHODOLOGY Source: The Nielsen ... used are available from Nielsen. Data cannot be reprinted without prior permission from Nielsen. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
