Consumers and their mobile devices
28 May 2012 | by John Stoneman and Denise Turner
users regularly interact with their tablet while watching TV, which is good news for brands. Nielsen ...
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Justin Sampson takes chief executive role at Barb
31 May 2012 | by Maisie McCabe
director at Kantar and was also the managing director of AGB Nielsen Media Research. However, his most ...
Think BR: Advertising for the second-screen
22 May 2012 | by Andrew Fisher
recent study conducted by media research company Nielsen, which surveyed tablet users in the US, shows ...
London 2012 CEO: 'Our marketing budget was pretty limited...but our sponsorship effort has been superhuman'
18 Apr 2012 | by Noelle McElhatton
] McCann Worldgroup is a sponsor and Nielsen is a sponsor - they paid for their sponsorship in value ...
Trend report: Outdoor targets the business traveller
11 Apr 2012 | by Ben Bold
of the biggest spenders at airports, accounting for a mere 6% of airport OOH spend, according to Nielsen data ...
UKOM ditches Nielsen for comScore to handle online measurement
04 Apr 2012 | by Arif Durrani
partnership with The Nielsen Company in favour of a new three year deal with rival comScore from 2013....specialists, including incumbent Nielsen. Picking up the business builds on comScore winning contracts ... common, credible measure for advertisers online, the initial three year contract with Nielsen was hotly ... will continue to develop its current product with Nielsen, including the assessment of the new hybrid ...
Social media: how your research can get the most out of the world's biggest focus group
23 Mar 2012 | by David Benady
to be spontaneous reactions to situations. Research company Nielsen has partnered management consultancy McKinsey ...
Magazines continue to innovate, highlights Fipp report
19 Mar 2012 | by Nick Batten
and the page thumbnails, which interfere with reading. One reviewer, Jakob Nielsen of Useit.com, commented ...
Music PROs moot minimum fee following collapse in revenue from labels
15 Mar 2012 | by Matt Cartmell and John Owens
access unlicensed online music services** Source: *BPI; **IFPI/Nielsen Darling Department ...
Editor's Comment: Olympic sponsorship is a long-term game
14 Mar 2012 | by Noelle McElhatton
Nielsen report concluded the winning brands were those that viewed sponsorship as a long-term exercise ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
