28 May 2012
| by John Stoneman and Denise Turner
users regularly interact with their tablet while watching TV, which is good news for brands.
Nielsen ...
04 Apr 2012
| by Arif Durrani
partnership with The Nielsen Company in favour of a new three year deal with rival comScore from 2013....specialists, including incumbent Nielsen. Picking up the business builds on comScore winning contracts ...
common, credible measure for advertisers online, the initial three year contract with Nielsen was hotly ...
will continue to develop its current product with Nielsen, including the assessment of the new hybrid ...
23 Mar 2012
| by David Benady
to be spontaneous reactions to situations.
Research company Nielsen has partnered management consultancy McKinsey ...
05 Sep 2011
| by Staff
Sugden managing director
Dominic Stinton group managing director
The Nielsen Company billings 2010
122m
The Nielsen Company billings 2009
104m
Declared ...
05 Sep 2011
| by Staff
Matt James managing director, Starcom
The Nielsen Company billings 2010
475m
The Nielsen Company billings 2009
462m
Declared income
n/s
Total accounts at year end ...
05 Sep 2011
| by Staff
of broadcast
Sean Healy managing director
The Nielsen Company billings 2010
277m
The Nielsen Company billings 2009
202m
Declared income
n/s
Total accounts at year end ...
05 Sep 2011
| by Staff
and insights director
Tom Dunn digital strategy director
The Nielsen Company billings 2010
153m
The Nielsen Company billings 2009
53m
Declared income
n ...
05 Sep 2011
| by Staff
executive
Sue Unerman chief strategic officer
The Nielsen Company billings 2010
1,051m
The Nielsen Company billings 2009
980m
Declared income
62.5m (2009 ...
28 Jul 2011
| by Katherine Levy
and press ads, according to Nielsen, with the remainder spent on radio, TV, outdoor and online. ...
29 Jun 2011
| by Sophy Tobias
to get people really engaged with the tablet computer. As a result, two Nielsen studies proved intent ...