School Reports 2011: MediaCom
05 Sep 2011 | by Staff
executive Sue Unerman chief strategic officer The Nielsen Company billings 2010 1,051m The Nielsen Company billings 2009 980m Declared income 62.5m (2009 ...
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Social media: how your research can get the most out of the world's biggest focus group
23 Mar 2012 | by David Benady
to be spontaneous reactions to situations. Research company Nielsen has partnered management consultancy McKinsey ...
Behind the IAB figures: Internet and TV benefit from recession
29 Mar 2011 | by Arif Durrani
of the top 100 advertisers lifting spend, according to Nielsen. Online advertising growth follows the medium ... Measurement Company (UKOM) and Nielsen. Guy Phillipson, chief executive officer of the IAB, said: "Major ... what Thinkbox, ITV and Nielsen reports have already stated, that television also enjoyed a bumper year ...
Biggest brands: Top 100 online advertisers 2011
22 Mar 2011 | by Adam Wood
ads, Nestle 2.7%, Unilever 1.9% and Tesco 1.4%, according to Nielsen. In a year characterised ... of social media is not registered in the Nielsen figures. IAB research has found that advertising ... TABLE METHODOLOGY Source: The Nielsen Company Nielsen s internet advertising rankings ...
Top 100 online advertisers: Brands rein in online display adspend
22 Mar 2011 | by Nicola Clark
According to figures compiled exclusively for Marketing by Nielsen, mobile services provider O2 was the biggest online display advertiser in the UK, despite reducing its budget by almost 30% year on year to 9.9m. Although the figures do not include spend on keyword search or social media, they suggest ...
Editor's comment: A silver lining amid the gloom
15 Mar 2011 | by Noelle McElhatton
-digit leaps in spend. TV was the stand-out media performer (Nielsen Media Research's data does not include ...
Top 100 advertisers defy expectations to boost marketing investment
15 Mar 2011 | by Nicola Clark
More than three-quarters of the UK's top 100 advertisers increased their adspend in 2010, defying predictions that the year would mark a steep decline in marketing budgets. By channel, the biggest year-on-year increase was in TV advertising, with a 17% rise, according to Nielsen; print, outdoor and cinema spend also ...
Biggest Brands: Top 100 advertisers 2011
15 Mar 2011 | by Adam Woods
love. It's an important balance to strike. LEAGUE TABLE METHODOLOGY Source: The Nielsen ... used are available from Nielsen. Data cannot be reprinted without prior permission from Nielsen. ...
Profile: Vladimir Malugin, EMEA marketing director at HTC
19 Jan 2011 | by Ed Owen
the figures sound impressive, the latest data from The Nielsen Company - albeit referring to the second ...
P&G replaces Government as UK's biggest advertising spender
04 Jan 2011 | by Gemma Charles
, according to estimates* from Nielsen. In comparison, Procter Gamble increased adspend by 33% from 142m ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
