Saga appoints VCCP to reinvigorate brand
04 Jan 2012 | by Matt Williams
, insurance and financial services. According to Nielsen, it spent around 32 million on marketing activity ...
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Coca-Cola's top Olympics marketer talks youth, sustainability and lasting legacy
19 Jan 2012 | by Nicola Clark
Source: Nielsen ...
Thomas Cook commits to hold adspend as shares crash
22 Nov 2011 | by Loulla-Mae Eleftheriou-Smith
to Nielsen figures. Weihagen said the company is operating "as usual", adding that customers who ...
Rethinking the recommendation economy
18 Nov 2011 | by David Benady
.' Squires quotes Nielsen research that shows those Facebook ads that come via a friend's recommendation ...
ABTA: UK consumers leading way in online travel purchasing, says Google's Huddleston
06 Oct 2011 | by Loulla-Mae Eleftheriou-Smith
to a survey conducted by Google and Nielsen. Huddleston played up the importance of travel brands ...
School Reports 2011: Golley Slater
05 Sep 2011 | by Staff
Bassham managing director, London PR The Nielsen Company billings 2010 22m The Nielsen Company billings 2009 19m Declared income 16.4m Total accounts at year ...
School Reports 2011: Elvis
05 Sep 2011 | by Staff
John Treacy creative director Ben Clapp creative director The Nielsen Company billings 2010 17m The Nielsen Company billings 2009 15m Declared income n ...
MediaVest Manchester wins £9m Page & Moy account
28 Mar 2011 | by Katherine Levy
of its media spend last year was allocated to the Travelsphere brand, while Nielsen figures show that 2 ...
Editor's comment: A silver lining amid the gloom
15 Mar 2011 | by Noelle McElhatton
-digit leaps in spend. TV was the stand-out media performer (Nielsen Media Research's data does not include ...
Biggest Brands: Top 100 advertisers 2011
15 Mar 2011 | by Adam Woods
love. It's an important balance to strike. LEAGUE TABLE METHODOLOGY Source: The Nielsen ... used are available from Nielsen. Data cannot be reprinted without prior permission from Nielsen. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
