Consumers and their mobile devices
28 May 2012 | by John Stoneman and Denise Turner
users regularly interact with their tablet while watching TV, which is good news for brands. Nielsen ...
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Justin Sampson takes chief executive role at Barb
31 May 2012 | by Maisie McCabe
director at Kantar and was also the managing director of AGB Nielsen Media Research. However, his most ...
Arcadia starts £4m media agency contest
24 May 2012 | by Maisie McCabe
600,000, according to figures from Nielsen. In September last year, Arcadia appointed Cheethambell ...
Zurich calls £100m global ad review
24 May 2012 | by Anne Cassidy
The pitch is thought to have been called by the company s headquarters in Switzerland. Publicis Worldwide currently handles the brand s advertising in key markets, including Europe, North America and Asia. Zurich, which spends 4 million in the UK, according to Nielsen figures, consolidated its advertising ...
Beiersdorf kicks off £110m pan-Euro media review
24 May 2012 | by Nick Batten
, according to Nielsen. Aside from Nivea, other Beiersdorf products include Elastoplast, Maestro, Slek ...
Vimto partners with Vevo to target teens
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
that will excite them." According to Nielsen, Vimto reported sales of 23.5m in 2011, up 1.8% on the year ...
Think BR: Advertising for the second-screen
22 May 2012 | by Andrew Fisher
recent study conducted by media research company Nielsen, which surveyed tablet users in the US, shows ...
Claire Beale: Facebook ad sceptics put new spin on the IPO
17 May 2012 | by Claire Beale
such as cars. Though Facebook is now working with Nielsen and comScore to track ad impact, it's harder ...
Stella Artois Cidre to launch pear variant for UK market
11 May 2012 | by Loulla-Mae Eleftheriou-Smith
. The brand has a 16.8% share of off-trade premium cider volume in the UK, according to Nielsen. James ...
Chinese firm acquires majority stake in Weetabix
03 May 2012 | by John Reynolds
-owned until 2004, when it was acquired by Lion Capital. According to Nielsen, Weetabix is the top ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
