26 Feb 2009
Basketball players perform various spectacular dunks in time with a percussive soundtrack. The tick Nike logo is shown with a mirror image of itself. Wieden Kennedy, Portland ...
20 Jan 2012
| by John Reynolds
Nike is launching a high-tech wristband, called Nike+ FuelBand, which helps people track...Nike launched the wristband at a high-profile event in New York yesterday, which was attended by multiple Tour de France winner Lance Armstrong and a number of Nike executives.
The wristband captures ...
that measures activity through the movement of the wrist.
Nike will begin selling the wristband in the UK ...
08 Jul 2011
Nike have created an iPad app to support the re-launch of its 1948 store in East London.
26 Feb 1999
| by BERNARD INGHAM
Nike UK has approached several PR agencies about promoting its
first UK NikeTown superstore...Nike UK has approached several PR agencies about promoting its
first UK NikeTown superstore. Pitches will be held next week at the
earliest, according to a Nike spokesperson, with a cross-section of
small, specialised and large agencies. A summer opening date is expected
for the store, sited ...
12 Jan 2011
Nike has relaunched its training club app, aimed at women, with over sixty workouts....The app features a Nike Master Trainer in the user's ear, telling them everything you need to know about the drill or exercise. Instructional and motivational messages are over-layed the user's personal iTunes library. ...
13 Oct 2010
| by Daniel Farey-Jones
Nike is working on introducing versions of its Nike+ running monitoring system for other sports...Nike+ had helped the brand's running division to grow market share "every single year" since it launched in 2006 with Apple. Innovations such as Nike+ were part of a deliberate attempt for the brand ...
need motivation. What Nike+ gave you was that."
He provided the statistic that when Nike+ launched ...
05 Oct 2000
| by MediaWeek
MindShare wins Nike race...for Nike, ahead of Zenith Media and OMD/Manning Gottlieb Media. The decision will come as a blow to MGM, which has handled Nike’s UK business, worth around £12 million, for the past six years. Industry ...
into Wieden & Kennedy last November. Nike’s last media review saw the company take a decentralised approach ...
19 Jun 2000
NIKE BARUWA....NIKE BARUWA.
1998: Boston Scientific, customer services
1998: PI Advertising, beauty treatment sales executive
1999: Nature Publishing Group, display sales executive
2000: Nature Publishing Group, senior European ad executive
RACHEL BURLEY.
1988: Eastern Counties ...
30 Mar 2010
Nike has launched a TV campaign to support its football iPhone app....The ad aims to align the brand with football and shows a young footballer performing better with Nike boots. ...
28 Nov 2008
Nike has handed a big-money consumer PR brief to Exposure after a three-way shoot-out....The agency won the account for Nike's women's training and Nike
Sportswear (lifestyle) lines after ...
of Exposure, said: 'Nike is a flagship brand and a
fantastic challenge. For our fashion and lifestyle division this is as
significant as when we won Levi's a decade ago.' Radiator PR was Nike's incumbent agency. Freud ...