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Nike 'my time is now' by Wieden & Kennedy London

23 May 2012

Nike has drafted in some big names from the world of football, including Neymar and Franck Ribery

P&G launches London 2012 Olympics campaign

18 Apr 2012 | by Emma Powell

and was produced by Anonymous Content. It was directed by Alejandro Gonz lez I rritu, the man behind Nike ...

Procter & Gamble 'best job' by Wieden & Kennedy Portland

18 Apr 2012

The work was directed by Alejandro Gonz lez I rritu, who shot Babel , 21 Grams , Amores Perros and the "write the future" spot for Nike. It aims to "honour the amazing mothers behind Olympic athletes" and shows the hard work mums do to raise their children to see them succeed. The two-minute spot ...

Nike 'I would run to you' by Wieden & Kennedy Portland

10 Apr 2012

A new Nike campaign tells a lighthearted story of how running reunites a long-distance couple....The campaign includes a full-length two-and-a-half-minute film, a 60-second version, 15-second teaser ads, rich media banners and an online Nike+ challenge. The film was directed by Ringan Ledwidge and shot in three cities and five states over the course of 11 days. Along the way, there are cameos ...

Emery ready to bring charm to leadership role

23 Feb 2012 | by Katherine Levy

we felt winning Nike was such a defining thing. We wanted it to be more punky and radical, which ...

My YouTube ad of the week: Sushma Sagar, Banana Republic

10 Feb 2012

Sushma Sagar reviews Nike...Sushma Sagar, senior brand manager, Banana Republic Why I like this The premise of the ad is to position Nike's new Kobe trainers as the footwear choice for super successful people ... comments, the joke went over the heads of some, who genuinely think that Nike is part of the New World ...

Nike '#makeitcount' by Wieden & Kennedy and AKQA

09 Jan 2012

Wieden & Kennedy London and AKQA have created a new campaign for Nike, with a focus on this year...in Nike s 1948 space from 18 January. AKQA has created a social campaign across Facebook, Twitter and Nike.com. A series of online films explore the athletes hunger to achieve their goals in the year ...

Nike introduces non-stop runner

25 Oct 2011 | by Sara Kimberley

Nike has launched a US TV and online campaign featuring a girl who never stops running, to promote...talking about how the girl's constant running affects their lives. The films have launched on Nike ...

Nike 'some time together' by Wieden & Kennedy Portland

24 Oct 2011

Nike has released a global web film featuring a girl who never stops running (in her Lunarglide+ 3...In addition to the film, four video interviews will be released with characters from it the runner's boyfriend, grandparents, girlfriends and dog each talking about how the protagonist affects their lives. The campaign will be seeded to Nike s running community via Facebook, Twitter and YouTube ...

Nike 'music runs Ellie' by AKQA

17 Oct 2011

AKQA has created a short online film for Nike starring the singer Ellie Goulding....The film was shot on location in the US and UK, and reveals Goulding s two main passions music and running. It shows Goulding training with Nike+, which helps her to keep track of her performance and allows her to share online updates with fans. Using the device, she posted real-time details of her runs ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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