Nike 'Pro-Direct Soccer Zone app' by R/GA London
27 Mar 2012
Nike and Pro-Direct, the online football store, have launched an iPhone app created by R/GA London.
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Daily Diary - Velocity book launch
14 May 2012
The irony of the digital agency founder launching a book didn't go unnoticed amongst the crowd drinking champagne at South Kensington's 'The Collection' club. However, with Jamie Oliver amongst the crowd alongside Matthew McConaughey lookalike, Stefan Olander - Velocity co-author and Nike's vice ...
Nike '#makeitcount' by Wieden & Kennedy and AKQA
09 Jan 2012
Wieden & Kennedy London and AKQA have created a new campaign for Nike, with a focus on this year...in Nike s 1948 space from 18 January. AKQA has created a social campaign across Facebook, Twitter and Nike.com. A series of online films explore the athletes hunger to achieve their goals in the year ...
Top retail brands throw open Westfield Stratford City stores
13 Sep 2011 | by Matthew Chapman
at the centre include Topshop, Next, Apple, Prada, Nike and Hugo Boss. In total, the site houses 300 shops ...
Brand backers await World Cup 2018 decision
02 Dec 2010 | by John Reynolds
Nike RunLondon, believes the bid s commercial partners from "key industry sectors" such as British ...
Search begins for greatest sports marketing innovation
15 Nov 2010 | by John Reynolds
of Europe in the Ryder Cup, and the (then struggling) sports shoe company, Nike, signing rookie Michael ...
The best brands of 2010: choose your winner
21 Oct 2010 | by Staff
-though digital campaign, begun a year ago, has become a textbook case study for a modern brand launch. NIKE Nike's 'Write the future' TV ad, starring worldfamous footballers, arguably trumped official sponsor ... with projects such as the Nike GRID running competition, using London phone boxes to track participants ...
LK Bennett to roll out 'real women' campaign
29 Jul 2010 | by Nicola Clark
" pioneered the use of everyday women, rather than models. Nike The sports brand ran a cam ...
Nike 'football elite series' by Psyop
14 Jul 2010
LA-based production company Psyop created an in-store CG spot for Nike that was based on its
Why adland turned Nike trainers into fish tanks
10 Jun 2010 | by Matt Williams
Nike has long been a source of creative inspiration, and it was the brand's iconic range of sports...LCC student Paul Jenkins put a number of designers, art directors and illustrators to the test by sending them a pair of Nike shoes and asking them to "challenge their function", in turn devising a piece of "conceptual excellence" that reflected Nike's boundary-pushing status. The diverse and imaginative outcomes ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
