01 Jun 2012
| by Nick Batten
Nike has announced plans to sell Umbro, the kit supplier to the England football team, deeming....
Nike bought Umbro in October 2007 for 285m when it wanted to strengthen its presence in the football market and compete with other football brands such as adidas and Puma. Mark Parker, Nike president ...
and inspire consumers through the Nike brand. We also see significant potential in Jordan, Converse and Hurley ...
24 May 2012
| by Kim Benjamin
Having successfully taken on Nike and Reebok in the US, sports clothing and accessories company ...
of the pond? We asked former Puma and Nike EMEA sports marketing manager Tim Wood, now managing director ...
, UMBRELLA SPORTS MARKETING MANAGEMENT (and ex-sports marketing manager at Puma and Nike)
Under Armour ...
22 May 2012
| by Daniel Farey-Jones
Disney
17,056
-1%
13
44
Nike
16,255
17%
4
45
Accenture ...
17 May 2012
It was taken shortly after his agency, Wieden Kennedy, split with Nokia last year. Diary is only joking, of course. It merely shows Christie demonstrating how the new W K Nike Free Face app works ...
Nike training shoe. It's also good for a bit of stress relief. ...
14 May 2012
| by John Reynolds
following its new kit deal with Nike, which replaced Nike's subsidiary Umbro as the club's kit supplier. Experts believe the marketing power of Nike will also help Man City boost its overall sponsorship earnings ...
14 May 2012
| by Nicola Clark
To mark the publication of their book Velocity, Nicola Clark talks to Nike's Stefan Olander...Stefan Olander, vice-president of digital sport at Nike (below right), is sporting a Nike+ Fuel ...
of movement is unavoidable, even for a marketer from Nike, the brand which famously never stands still ...
that as an excuse to shy away from investment and organisational change. How has Nike faced this challenge ...
10 May 2012
that Stefan Olander, the vice-president of digital sport at Nike, and I have just completed took a year ...
?
Velocity - The Seven New Laws For A World Gone Digital by AKQA's Ajaz Ahmed and Nike's Stefan Olander ...
09 May 2012
| by Nicola Clark
A leading global marketer at Nike has urged brands to stop trying to force "old metrics on to new...-authored with AKQA chairman Ajaz Ahmed, Stefan Olander, vice-president of digital sport for Nike, said brands should ...
that creates."
Nike has moved away from investing in advertising to the creation of digital services such as Nike+. According to Olander, "once you have established a direct relationship with a consumer, you don ...
04 May 2012
| by Trevor Clawson
) Foursquare and the picture sharing of Instagram,' he says. Path is a closed API, but a partnership with Nike ...
03 May 2012
| by Daniel Farey-Jones
2008 P G 2007 Honda 2006 Adidas 2005 Sony PlayStation 2004 BMW 2003 Nike 2002 Swatch 2001 ...