City of London Gateway site goes live
23 Apr 2012 | by Nick Batten
. Hawkes has specialised in aerial photography since 1991 and has worked with global brands including Nike ...
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Champions League final peaks at 10.6 million on ITV1
21 May 2012 | by Maisie McCabe
According to unofficial overnight figures, ITV1 had a peak audience of 10.56 million viewers, a 43.0% share of the TV watching audience, as the match reached its finishing stages at 10.25pm. Brands advertising during the show included Mastercard, Nike, Carlsberg, TV marketing body Thinkbox, Ford, Rockstar ...
Do media agencies require a brand positioning?
12 Apr 2012
Mark Middlemas, managing partner, marketing, UM London Q. Are brand positionings really just an attempt to give your agency some standout in an over-supplied, commoditised market? No. All agencies should have a clear brand positioning that's embedded in everything they do, just like Nike, Xbox ...
Clear Channel Outdoor Planning Awards shortlist revealed
20 Mar 2012 | by Staff
Prix was Nike's Grid project. The winners in each category and the Grand Prix will be announced ...
NI invests £7m to back Sunday Sun
23 Feb 2012 | by Katherine Levy
to the launch. Group M clients such as Ford, Nike and Morrisons are expected to feature in the launch issue ...
2012 Outdoor Planning Awards: Enter your outdoor success stories by February 10
03 Feb 2012 | by Staff
's winner was Nike's Grid project. There is a 1000 prize for each category winner, plus a luxury holiday ...
Mobile app next step in We R Interactive expansion plan
03 Feb 2012 | by Daniel Farey-Jones
with paid-for extras and product placement from the likes of Nike and Red Bull. It is currently playable via ... of virtual Nike football boots within the game, for anything from 10p to 2. Whitehead joked: "We've sold over 300,000 boots since we launched. If they were real football boots, we would be Nike's second ...
Mindshare appoints Adams to bolster digital offering
31 Jan 2012 | by John Reynolds
was at Mindshare for the three years, holding the role of business director and working with clients including Nike ...
Building a bridge between brands and consumers
31 Jan 2012 | by Louise Pearce, Forward
the customer to others with the same interests. Take Nike's 'Run to the beat' idea, for example ...
Outdoor Plus brings The Spire to West London
27 Jan 2012 | by Nick Batten
Nike and BMW are among the first advertisers on The Spire, a 20 metre-high digital outdoor
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
