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An interactive film for Nike has remained top of the chart for a second week despite being shared...the same Nike campaign, featuring footballer Mario Balotelli, also fell through the chart from third ... were not included in the count. 1. Nike 'my time is now' by Wieden ... 6. Nike 'Mario Balotelli' by Agence Leg, France 5,390 shares this week All time: 45 ...
An interactive film for Nike, where users can click on featured footballers for stats and social...times since it was published last Friday (18 May). A second ad from Nike's 'My time is now' campaign ... . Both videos end with an interactive call to action, driving users to click through to more Nike content ... . 1. Nike 'my time is now' by Wieden Kennedy London 585,286 shares this week All time: 624 ...
sport for Nike, reported in Marketing , about the need for brands to add value to smartphone devices ...
- witness the recent partnership between the mobile-only social network Path and Nike+, enabling your ...
To mark the publication of their book Velocity, Nicola Clark talks to Nike's Stefan Olander...Stefan Olander, vice-president of digital sport at Nike (below right), is sporting a Nike+ Fuel ... of movement is unavoidable, even for a marketer from Nike, the brand which famously never stands still ... that as an excuse to shy away from investment and organisational change. How has Nike faced this challenge ...
A leading global marketer at Nike has urged brands to stop trying to force "old metrics on to new...-authored with AKQA chairman Ajaz Ahmed, Stefan Olander, vice-president of digital sport for Nike, said brands should ... that creates." Nike has moved away from investing in advertising to the creation of digital services such as Nike+. According to Olander, "once you have established a direct relationship with a consumer, you don ...
4. Nike 'make it count' created in-house 27,921 shares this week All time: 444,931 shares ...
drop from last week's figure, which reached 2.1 million. "Make it count" from Nike moved up ... this week All time: 3,627,055 shares 3. Nike 'make ... ,009 shares 6. Nike 'I would run to you' by Wieden ...
. It was directed by Alejandro Gonz lez I rritu, the man behind Nike's 'write the future' World Cup 2010 campaign ... this week, while two Nike ads placed in fourth and ninth position with 159,990 and 41,367 shares ... 4. Nike 'make it count' created in-house 159,990 shares this week All time: 372,710 shares ...
3. Nike 'make it count' created in-house 198,689 shares this week All time: 212,720 shares ... time: 1,600,516 shares 5. Nike 'I would run to you ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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