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Reputation Survey: Olympic sponsors

26 Jan 2012 | by John Owens

, the gap between official Olympics sponsor Adidas, at 27 per cent, and non-sponsor Nike at 22 per cent ...

Sportswear brand Umbro turns to Frank for consumer PR push

05 Jan 2012 | by Nikki Wicks

, which became a subsidiary of sports giant Nike in 2008, specialises in football performance and sports ...

Year in review: 2011 Money and morals

16 Dec 2011 | by Kate Magee

Sports and Currys are looted. Brands such as BlackBerry and Nike find themselves linked to the chaos ...

PRWeek promotion: PRVision.tv - It's not easy being green

16 Dec 2011

for change is appreciated by businesses that want to be more resilient. 'We all saw Nike get knocked quite ... our suppliers out in the public domain."' Not only did this introduce a new idea, it meant Nike ...

World's first temporary mall Boxpark chooses Canoe for PR support

14 Nov 2011 | by Sara Luker

of shipping containers, will be the home of big brands such as Nike, Puma and Oakley and independent retailers ...

Agencies line up to pitch as sportswear giant Umbro parts ways with Exposure

03 Nov 2011 | by Nikki Wicks

became a subsidiary of sports giant Nike in 2008, specialises in football performance and sports ... many of the top UK football clubs opting for big money kit deals with rivals Adidas and Nike. ALL ...

Synergy Sponsorship brings in former Downing Street digital adviser

24 Oct 2011 | by Alec Mattinson

and Nike. He began his career as a producer for Discovery Channel. Tim Crow, CEO of Synergy, commented ...

Harnessing trend intelligence: Louise Lloyd, Cirkle

12 Oct 2011 | by Louise Lloyd, deputy managing director, Cirkle

-gaming applications, products and related services. Foursquare and Nike+ are great examples of virtual reward ...

Adidas calls in John Doe for fashion brief amid comms shake-up

01 Sep 2011 | by Nikki Wicks and Matt Cartmell

and has a 15% share of the 4bn market. Nike has an 18% share. Adidas CEO Herbert Hainer has said ...

Post-riots Levi's and Nike to shift comms and marketing strategy from rebellion

18 Aug 2011 | by PRWeek reporters

Brands including Levi's and Nike denied suggestions that they were paying the price of flirting ... together in Clapham, Hackney and elsewhere to rebuild their communities.' A Nike spokesman denied ... that Nike was likely to refocus its comms and marketing strategy to emphasise its relationship with elite ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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