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Editorial: The brands emerge from the tunnel ...

time around, many media loudly proclaimed that Nike 'won the World Cup'. They were not only referring to the Nike-sponsored Brazil team beating Adidas-sponsored Germany in the final - and Nike-sponsored Ronaldo scoring the winning goal - but to Nike, not an official competition sponsor, outflanking Adidas with some ...

Diary: Hit or Miss... Free shoes

agencies and, as yet, overlooked in the UK.Nike managed to hijack coverage around last Sunday's London

CSR: Coping with OFR

the mistakes of others, such as Enron or Nike,' says Stuart Smith, joint chief executive of Edelman London ...

News Analysis: Business faces UK trust challenge

-Cola 40 33 Nike 43 29 Exxon/Mobil Esso ...

PRWeek and ICCO stage summit on 'changing world'

McDonald's France CEO Dennis Hennequin, BNFL director David Bonser, Nike VP corporate comms Kirk Stewart ...

NEWS ROUNDUP: FFI Beatwax goes tribal

. FFI Beatwax handled broadcast media for the event last year. Other clients include Rizla and Nike....Youth marketing agency FFI Beatwax has been hired by Universe, the organisers of dance event Tribal Gathering. The agency has been briefed to promote events in the UK, Denmark and the US in 1998. FFI Beatwax handled broadcast media for the event last year. Other clients include Rizla and Nike. ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.