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Think BR: A left brain, right brain look at data in marketing

14 Mar 2012 | by James Caig

sneaker ever bought and loved by their owners. We re accessing more personal realms of data, too. Nike ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

02 Feb 2012 | by Staff

Marshall Warren, excite fallen angel Leisure/Travel AKQA, Nike training club Fortune ...

Romanian chocolate wins direct creatives' debate

29 Nov 2011 | by Daniel Farey-Jones

call to arms." But Steve Aldridge, whose choice of the Nike Chalkbot campaign finished second ...

Print DM seeks a digital future

20 May 2011 | by Alex Brownsell

increased, with the likes of Nike, Debenhams and Waitrose integrating the technology into their ads ...

APA SUMMIT: Wired journalist tips rise of real-time marketing

24 Nov 2010 | by John Reynolds

to the example of Nike's recent Grid campaign by AKQA and Wieden and Kennedy, which turned the city of London ... encouraged people to run between London phone boxes, spawned major brand awareness for Nike, prompting post-campaign Nike Grid parties in London, according to Hammersley. Hammersley said: "Thousands and thousands ...

Content is King

15 Oct 2010 | by Hugh Burrows, Que Pasa Communications

with communities of fans and advocates. Nike is another brand that has an innate understanding of an engagement ... ") pointed the way to more recent activities such as Nike+. This allows runners and joggers to record their training stats using a Nike digital recorder, an iPod or an iPhone and submit them to the Nike Running ...

Learn the New 'Dating' Game

15 Oct 2010 | by Suzanne Bidlake, associate editor (reports), Campaign

agency R/GA, not a DM shop, "Nike+ is the best piece of DM content," Rik Haslam, the group creative ...

CREATIVE STRATEGY: A bit nutty - that's what makes Cadbury's campaign so sweet

16 Sep 2010 | by Simon Kershaw

s knitting. Bonkers works best. This is a far cry from the intensity of Nike or the pomposity of Aviva ...

PROMOTIONAL FEATURE: Find and target customers in the social media maze

12 Jul 2010 | by Steve Plimsoll

-plus Facebook fans and 1m Twitter followers. For Starbucks, read also Nike, Apple and McDonald s, the latter ...

What Next in Digital?

28 Jun 2010 | by Suzanne Bidlake

for Nike+ was name-checked on several occasions as an example of how digital can engage with a big idea. Nike's collaboration with Apple's iPod created a digital tool for runners to measure their performance. It has also given Nike an online platform to speak to a key audience. James Temple, the executive ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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