TBWA\Worldwide lands Adidas World Cup 2014 brief
10 May 2012 | by Anne Cassidy
sponsorship of the last World Cup. However, Nike won plaudits and industry awards, including the Cannes Grand ...
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Howard joins Fold7 as planning chief
24 May 2012 | by Sara Kimberley
At Fold7, Howard will oversee planning as well as revamp the agency's positioning. He will work across clients such as Carlsberg and Nike. Howard, the former international planning director at Saatchi Saatchi, launched Johnny Fearless just over a year ago with Neil Hughston and Paul Domenet ...
Albion appoints Anant Jain and Mantravadi
03 May 2012 | by Jeremy Lee
Anant Jain will work alongside the executive creative director, Nick Darken. He is a former creative director of Wieden Kennedy in London, Amsterdam and Madras, where he worked across Coca-Cola, Nokia, Nike and American Express. He was responsible for India's first silver in the Direct Lions ...
Adidas calls football World Cup pitch
15 Mar 2012 | by Anne Cassidy
s advertising around its sponsorship of the last World Cup was overshadowed by Nike s Cannes Grand Prix-winning "write the future" campaign by Wieden Kennedy. Nike did not sponsor the event. The Adidas Originals ...
Mindshare appoints Adams to bolster digital offering
31 Jan 2012 | by John Reynolds
was at Mindshare for the three years, holding the role of business director and working with clients including Nike ...
Foot Locker appoints AMV to European advertising task
24 Nov 2011 | by Anne Cassidy
with sports brands including Nike, Reebok and Adidas, as well as forging a clearer brand positioning for Foot ...
Adidas calls pan-Euro pitch for Foot Locker Originals campaign
17 Nov 2011 | by Jeremy Lee
of the 4 billion market. Nike has an 18 per cent share. ...
WPP increases investment in China's digital industry
14 Nov 2011 | by Sarah Shearman
The marketing services holding company has participated in a second round of financing in order to maintain its minority stake in the six-year-old Chinese company. InGameAd employs 30 people and has clients including McDonald's, Nokia and Nike' WPP in initially invested in the company in August 2008 ...
Nike joins lifestyle battle with women's 'streetwear' collection
14 Jul 2011 | by Nicola Clark
Nike, the world's biggest sportswear manufacturer, is going to head-to-head with lifestyle brands...Nike's product launches come at an important time for sports brands, as they gear up for the London 2012 Olympics. Although Nike is not an official sponsor of the Games, it backs many high ... for Nike described the range as based on a 'Californian beach style'. New products include denim bags ...
Clear Channel partners with Curb for sustainable campaigns
27 May 2011 | by Maisie McCabe
such as the recent Lynx augmented reality 'Even Angels Will Fall' campaign, and Nike used chalk advertising ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
