School Reports 2012: R/GA London
02 Apr 2012 | by Staff
on the back of innovative work for key clients such as Nike, Nokia and O2, as well as the capture of several ...
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Why the world needs a desirable bank
02 Apr 2012 | by Simon Clough
ranked in the top 25 most desirable brands in both the UK and the USA, beating L Or al, Nike and Louis ...
School Reports 2012: Wieden & Kennedy
02 Apr 2012 | by Staff
golds at the British Arrows, and Nike 'write the future' was the most-awarded campaign of 2011. We also ...
New communities and the value of conversations
28 Mar 2012 | by Paul Selby
and in doing so fostered a sense of civic pride in where they live. That brand is Nike, the initiative was Run London, and it was successful because of the way Nike grasped the opportunities presented by a new type of community that s emerged over the last decade. Nike understood that communities cluster ...
Five digital ad formats that make a difference for your brand
02 Mar 2012 | by MediaMind
campaign by Nike for its new free running shoe, which opened a full screen application from a click on the small (240x60 pixels) banner. The Nike app allows users to view video details about the shoe, explore videos and even download PDFs explaining Nike Life s new approach to running shoes. Our ...
Non-sponsor Nike is brand most associated with Olympics
15 Feb 2012 | by Matthew Chapman
Non-Olympic sponsor Nike is the brand most associated with the 2012 Olympics and is far out...December to 7 February, shows that Nike is dominating conversations on the internet, with 7 ... .49% of conversations, despite a reported 100m sponsorship deal to be the official Olympic sponsor. In January, Nike launched its "#Make it Count" campaign, which features a number of British, Nike-sponsored athletes ...
An absence of leadership
14 Feb 2012 | by Onesixtyfourth
3.7% Virgin 4.5% Coca Cola 3.4% Nike 4.0% Walmart 3 ... lag significantly behind Apple. Tesco, Virgin, Nike and the 2012 Olympics follow in the UK ...
Sector Insight: watches and jewellery
23 Nov 2011 | by Jane Bainbridge
linked up with Nike for the Nike+ TomTom SportWatch GPS, so runners can use their watch to capture ...
Digital Leagues 2011
26 Oct 2011 | by Kim Benjamin
/build, 10% e-commerce, 20% mobile, 3% eCRM, 20% ads, 2% media. Clients include Nike, Heineken, Fiat. www ...
Sponsorship Leagues 2011
10 Oct 2011 | by Kim Benjamin
/rights negotiation, 15% sponsorship integration, 70% event management. Clients include Nike, Sky, JP Morgan. www ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
