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Nike has announced plans to sell Umbro, the kit supplier to the England football team, deeming.... Nike bought Umbro in October 2007 for 285m when it wanted to strengthen its presence in the football market and compete with other football brands such as adidas and Puma. Mark Parker, Nike president ... and inspire consumers through the Nike brand. We also see significant potential in Jordan, Converse and Hurley ...
An interactive film for Nike has remained top of the chart for a second week despite being shared...the same Nike campaign, featuring footballer Mario Balotelli, also fell through the chart from third ... were not included in the count. 1. Nike 'my time is now' by Wieden ... 6. Nike 'Mario Balotelli' by Agence Leg, France 5,390 shares this week All time: 45 ...
An interactive film for Nike, where users can click on featured footballers for stats and social...times since it was published last Friday (18 May). A second ad from Nike's 'My time is now' campaign ... . Both videos end with an interactive call to action, driving users to click through to more Nike content ... . 1. Nike 'my time is now' by Wieden Kennedy London 585,286 shares this week All time: 624 ...
Nike has drafted in some big names from the world of football, including Neymar and Franck Ribery
Nike is focusing on the new generation of football players in its 'My Time is Now' campaign, which..., alongside footballers including Andres Iniesta, Mesut Ozil, Gerard Pique and Javier Hernandez. Nike ... is the Nike Clash Collection of boots that are designed to stand out on the pitch through their vibrant ... by digital, out-of-home and print activity. The campaign coincides with Nike's 'The Chance' global talent ...
To mark the publication of their book Velocity, Nicola Clark talks to Nike's Stefan Olander...Stefan Olander, vice-president of digital sport at Nike (below right), is sporting a Nike+ Fuel ... of movement is unavoidable, even for a marketer from Nike, the brand which famously never stands still ... that as an excuse to shy away from investment and organisational change. How has Nike faced this challenge ...
A leading global marketer at Nike has urged brands to stop trying to force "old metrics on to new...-authored with AKQA chairman Ajaz Ahmed, Stefan Olander, vice-president of digital sport for Nike, said brands should ... that creates." Nike has moved away from investing in advertising to the creation of digital services such as Nike+. According to Olander, "once you have established a direct relationship with a consumer, you don ...
A new Nike campaign tells a lighthearted story of how running reunites a long-distance couple....The campaign includes a full-length two-and-a-half-minute film, a 60-second version, 15-second teaser ads, rich media banners and an online Nike+ challenge. The film was directed by Ringan Ledwidge and shot in three cities and five states over the course of 11 days. Along the way, there are cameos ...
Nike and Pro-Direct, the online football store, have launched an iPhone app created by R/GA London.
The proliferation of Nike FuelBands at the recent SXSW festival is an indication that the brand...glow stick shindig. Nike chose to bring its hard-to-get FuelBands to an event that's now a fixture on marketers' calendars. It's the flagship product of Nike Fuel (the next generation of Nike+). By wearing ... of a button. Nike is not the first to create this type of device, but FuelBand may well be the only ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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