Think BR: SXSW is no longer just an exclusive club for technologists
05 Apr 2012 | by Tom Poynter
on the planet such as Facebook, Apple and Nike. And it was hard to ignore the message to brands: it s time ...
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Champions League final peaks at 10.6 million on ITV1
21 May 2012 | by Maisie McCabe
According to unofficial overnight figures, ITV1 had a peak audience of 10.56 million viewers, a 43.0% share of the TV watching audience, as the match reached its finishing stages at 10.25pm. Brands advertising during the show included Mastercard, Nike, Carlsberg, TV marketing body Thinkbox, Ford, Rockstar ...
Why the world needs a desirable bank
02 Apr 2012 | by Simon Clough
ranked in the top 25 most desirable brands in both the UK and the USA, beating L Or al, Nike and Louis ...
New communities and the value of conversations
28 Mar 2012 | by Paul Selby
and in doing so fostered a sense of civic pride in where they live. That brand is Nike, the initiative was Run London, and it was successful because of the way Nike grasped the opportunities presented by a new type of community that s emerged over the last decade. Nike understood that communities cluster ...
Think BR: The new language of consumerism
20 Mar 2012 | by Jackie Hughes
in China, that young people hang out in Ikea at the weekend instead of at the mall. Nike Woman s recent ...
Think BR: A left brain, right brain look at data in marketing
14 Mar 2012 | by James Caig
sneaker ever bought and loved by their owners. We re accessing more personal realms of data, too. Nike ...
Five digital ad formats that make a difference for your brand
02 Mar 2012 | by MediaMind
campaign by Nike for its new free running shoe, which opened a full screen application from a click on the small (240x60 pixels) banner. The Nike app allows users to view video details about the shoe, explore videos and even download PDFs explaining Nike Life s new approach to running shoes. Our ...
An absence of leadership
14 Feb 2012 | by Onesixtyfourth
3.7% Virgin 4.5% Coca Cola 3.4% Nike 4.0% Walmart 3 ... lag significantly behind Apple. Tesco, Virgin, Nike and the 2012 Olympics follow in the UK ...
Think BR: Marketers should heed the Olympic clampdown
09 Feb 2012 | by Mark Armitage
at some recent Olympic events. For example, Nike bought up billboard space around the venues and constructed its own Nike Village beside the real athletes village during the Games in Atlanta in 1996. As if this wasn t enough, they even handed out flags bearing the Nike logo outside key events in an attempt ...
Think BR: Sports advertising - you can't just play at it
24 Jan 2012 | by Matt Morley-Brown
kicks, we won't make them.' Nice. That s my problem with so much of the Nike advertising. It has a ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
