Close-Up: Young runners reclaim the streets with Nike GRID
30 Apr 2010
Nike's brand engagement idea saw fun and competition rule over technology. W&K's Graeme Douglas...Nike is a brand built on running. Trace the company's lineage back and you eventually arrive about 40 years ago, with the running pioneer and legendary Nike co-founder Bill Bowerman's quest to build ... worked. That quest for innovation is also something that's inherent in Nike's DNA and drives not only ...



