Alan Mitchell: Reinventing marketing - Brands should embrace a role as providers of information
10 Mar 2010 | by Alan Mitchell
their customers collect, analyse and use fresh information to fit their goals. Nike+ is a good example ...
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Coca-Cola axes Rooney campaign following prostitute allegations
04 Oct 2010 | by Mark Banham
deals with sportswear firm Nike and games manufacturer EA Sports. Reports in the tabloids ... at this time." Both Nike and EA Sports released similar statements. Nike said: ""This is a private matter ... for seven years and he continues to be a Nike athlete." This view was echoed by an EA Sports spokesman ...
Mark Ritson on Branding: Two sides of sponsor's coin
10 Feb 2010 | by Mark Ritson
. Brands associated with him on a sports level such as Nike will probably find the stories make ...
The Work
08 Feb 2010
From brief to browser, how are Nike, Marmite, Lexus, Swiftcover.com and Drench getting...Nike True City Agency: AKQA Brief Last summer Nike re-released its classic AirMax1 shoes to mark the twentieth anniversary of their launch. The shoes were originally the brain child of Nike ... in 1981, Nike's AirMax1 have gone on to become one of the sports giant's most popular footwear brands ...
ASOS.com appoints Mother's Clare Dobbie as marketing director
19 Jan 2010 | by Sara Kimberley
, including Nike, at the creative agency Simons Palmer - now part of TBWA - before leaving to spend four years as the marketing communications director at Nike UK, overseeing the successful launch of Niketown. She later joined ...
Brand manager of the week: Gerry Walker, Brand and sales director, Redfoot
13 Jan 2010
? Redfoot replaces Nike as most-recognised shoe brand. ...
The week in marketing
08 Dec 2009
from brands including Gillette, Gatorade and Nike. - Zoggs hits big screens Swimwear brand Zoggs ...
The week in marketing
18 Aug 2009
of the year. - Umbro top job Nike has promoted marketer Trevor Cairns to the role of chief marketing ... at the Nike-owned football sportswear and equipment brand last May from his role as Nike Southeast Asia ... & Kennedy Amsterdam, where he worked on several major campaigns for Nike. - Suzuki activity Japanese car ...
Marketing Mole: Name that brand
14 Jul 2009
Nike. - Brands are from The Marketing Society's '50 Golden Brands' www.50goldenbrands.com. ...
Brand in the news: Flora
23 Jun 2009 | by Joel Biswas, Senior strategy consultant, Futurebrand
Well-being is an increasing concern for consumers, so it is not unusual to see brands like Nike
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
