School Reports 2012: Wieden & Kennedy
02 Apr 2012 | by Staff
golds at the British Arrows, and Nike 'write the future' was the most-awarded campaign of 2011. We also ...
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School Reports 2012: R/GA London
02 Apr 2012 | by Staff
on the back of innovative work for key clients such as Nike, Nokia and O2, as well as the capture of several ...
New communities and the value of conversations
28 Mar 2012 | by Paul Selby
and in doing so fostered a sense of civic pride in where they live. That brand is Nike, the initiative was Run London, and it was successful because of the way Nike grasped the opportunities presented by a new type of community that s emerged over the last decade. Nike understood that communities cluster ...
Marc Pritchard interview: How P&G 'cracked' social ROI
28 Mar 2012 | by Noelle McElhatton
. They re really making Nike mad. But they re good and I really like them because of the excitement ...
Claire Beale: The greater reward lies beyond the quick buck
28 Mar 2012 | by Claire Beale
and Kennedy were working together on the Nike account at McCann Erickson, but feeling increasingly frustrated ... very quickly, Wieden Kennedy partly because the duo took the Nike account with them when they quit McCann, and Nike went on to expand rapidly into one of the most successful sports brands in the world ...
Nike 'Pro-Direct Soccer Zone app' by R/GA London
27 Mar 2012
Nike and Pro-Direct, the online football store, have launched an iPhone app created by R/GA London.
Tech: Nike rediscovers its leadership position with FuelBands
23 Mar 2012 | by John V Willshere
The proliferation of Nike FuelBands at the recent SXSW festival is an indication that the brand...glow stick shindig. Nike chose to bring its hard-to-get FuelBands to an event that's now a fixture on marketers' calendars. It's the flagship product of Nike Fuel (the next generation of Nike+). By wearing ... of a button. Nike is not the first to create this type of device, but FuelBand may well be the only ...
When the geeks went to Austin
22 Mar 2012
their content high up algorithmically determined lists. The Winners Nike The FuelBand, Nike's attempt ...
Class of 2012
22 Mar 2012
was the one of the most awarded creatives in the world last year for his work on Nike's "write the future" campaign and, together, the pair have worked across clients including Nike, Honda, Nokia, The Guardian and Cravendale. Standouts include the Cravendale "cats with thumbs" and The Muppets spots, as well as Nike ...
Helen Edwards: The good and bad of Cadbury's brand association tendencies
21 Mar 2012 | by Helen Edwards, PPA, Business columnist of the year
. - Co-branding: In 2006 Apple and Nike joined forces to create 'Nike+iPod', a kit comprising a chip (that slotted into compatible Nike trainers) and a transmitter (that fitted into your iPod). The chip ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
