TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations
02 Feb 2012 | by Staff
Marshall Warren, excite fallen angel Leisure/Travel AKQA, Nike training club Fortune ...
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Nike marketing boss attacks 'institutionally analogue' businesses
14 May 2012 | by Nicola Clark
To mark the publication of their book Velocity, Nicola Clark talks to Nike's Stefan Olander...Stefan Olander, vice-president of digital sport at Nike (below right), is sporting a Nike+ Fuel ... of movement is unavoidable, even for a marketer from Nike, the brand which famously never stands still ... that as an excuse to shy away from investment and organisational change. How has Nike faced this challenge ...
BrandMAX digest: 'B' is for business as well as for brands
30 Sep 2011 | by Staff
, it fell to that ignorer of the rule book, Nike, to define what 'brand maximisation' really means. Its global football brand communications director, Ed Elworthy , told delegates that when Nike's 'Write ... peppered with 'b' words: marketers were urged to be bold (by Nike, Tourism Queensland, and Yeo Valley ...
PlayStation, Nike and First Direct debut in the BR App Chart
19 Jan 2011 | by Staff
HSBC's first transactional banking app for its First Direct brand headed into the chart at number six, while Nike Training Club and Weight Watchers, last week's high-flyer, both made the top 15, indicating our appetite for getting thin and fit in January shows little sign of waning. Global's Capital ...
The best brands of 2010: choose your winner
21 Oct 2010 | by Staff
-though digital campaign, begun a year ago, has become a textbook case study for a modern brand launch. NIKE Nike's 'Write the future' TV ad, starring worldfamous footballers, arguably trumped official sponsor ... with projects such as the Nike GRID running competition, using London phone boxes to track participants ...
Helen Edwards on Branding: Apple of their eye
29 Sep 2010 | by Helen Edwards
it was opening stores at the rate of 1600 a year. - Nike: 'How can we do a Nike?' became one of the industry ...
PROMOTIONAL FEATURE: Find and target customers in the social media maze
12 Jul 2010 | by Steve Plimsoll
-plus Facebook fans and 1m Twitter followers. For Starbucks, read also Nike, Apple and McDonald s, the latter ...
What Next in Digital?
28 Jun 2010 | by Suzanne Bidlake
for Nike+ was name-checked on several occasions as an example of how digital can engage with a big idea. Nike's collaboration with Apple's iPod created a digital tool for runners to measure their performance. It has also given Nike an online platform to speak to a key audience. James Temple, the executive ...
The art of serial brand arson
25 Jun 2010 | by James Devon and Graham Kerr, MBA
already have strong brand identities. Nike, Burger King, Marmite, Volkswagen and so on. People already ...
Helen Edwards on Branding: Whose brand is it anyway?
23 Jun 2010 | by Helen Edwards
. - Nike bought Converse for a reported $305m in 2003 and announced that the brand would expand ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
